A lot of restaurant owners think the secret to making money is marketing, but so often it ends up costing way more money than it ever generates because there is a right way and many wrong ways to do it. Since I focus on teaching restaurant owners how to make money through operational systems, I like to bring in outside experts to talk about restaurant marketing. This episode of The Restaurant Prosperity Formula podcast is a discussion with Eric Shellenberger. He is an author and owner of Bar Marketing Basics, a marketing firm that focuses on bringing in new customers into your restaurant or bar. Shellenberger is a repeat guest here. He has been on a quest to help restaurant and bar owners stop buying into the myth that other restaurant marketing companies are selling and start bringing in real traffic through your doors. I've brought him back not be just because his first episode was so popular but because he released a new book entitled "If I Could Give It Zero Stars, I Would." During our discussion he shares with you the importance of understanding how AI has changed what a restaurant needs to do to stay ahead of their competition and increase your sales. 

Find Eric Shellenberger's book: If I Could Give It Zero Stars, I Would

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