81 - How AI Is Redefining SEO and What You Need to Do Right Now

Vit sits down with Nic Padilla, Director of Business Development at Boostability, to unpack what “good SEO” really means in 2026, how agencies can sell and deliver it without frying their teams, and why AI-driven search is more opportunity than threat. They cover practical frameworks for on-page and off-page SEO, transparent reporting that retains clients, realistic timelines and expectations, and how agencies can leverage Boostability’s white-label fulfillment to scale profitably. Nic also shares actionable tips on optimizing for AI (LLM.txt, schema, FAQs), clarifies myths (“SEO is dead”), and breaks down the differences between US and Australian SEO markets.

Special Offer 🤩📣

Nicolas is offering a FREE SEO audit for any prospect or client you're considering. Whether you're working with Boostability or not, this is your chance to get actionable insights and recommendations tailored to your needs. Don't miss out on this opportunity to elevate your SEO strategy.

Claim your free audit now and start seeing the difference!

👉 Get started here: highlevelexperience.com/boostability

About Nicolas Padilla

Nicolas Padilla is Director of Business Development at Boostability, an SEO provider with 15+ years in the game, serving agencies globally via white-label partnerships. He’s trained teams across 15 countries, built strategic partnerships on three continents, and helped thousands of SMBs grow via search. Known for simplifying SEO, building trust before the sale, and creating scalable systems for agencies.

Highlights 🔥

Key points we talked about in this pilot episode!

1. 👉 [00:03:00] The Biggest Myth: "SEO is Dead" - Nicolas discusses the common misconception that SEO is dead and emphasizes the ongoing relevance of SEO fundamentals.
2. 👉 [00:04:00] US vs. Australia SEO Landscape - Nicolas compares the SEO landscape in the US and Australia, noting Google's dominance and the differences in competition and ranking ease.
3. 👉 [00:07:00] Defining Good SEO - Nicolas breaks down what constitutes good SEO, covering on-page, off-page, and technical aspects, and emphasizes the importance of user-first optimization.
4. 👉 [00:16:00] SEO Timelines and Expectations - Discussion on realistic timelines for SEO results, with Nicolas explaining that most clients can reach page one within six to nine months if done correctly.
5. 👉 [00:20:00] SEO Reporting and Client Retention - Nicolas highlights the importance of transparent reporting in retaining clients, detailing what should be included in monthly reports.
6. 👉 [00:32:00] SEO and AI: Embracing Chang - The conversation shifts to the impact of AI on SEO, with Nic explaining how to optimize for AI-driven search and the importance of LLM.txt and schema.
7. 👉 [00:44:00] White-Label SEO and Scaling with Boostability - Nicolas explains Boostability's white-label SEO services, how they help agencies scale without hiring, and the benefits of their proprietary Launchpad platform.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

Click here for more details

Check out our High Level Offer

Are you new to GHL, considering signing up, or a seasoned user ready to upgrade? We've got an exclusive offer just for you! Click here to find out more

Profit Roadmap System™ for GHL Agencies

This is a unique business model for GHL Agencies looking to offer more scalable deployment of systems to clients, faster results and more profitability thanks to it's 'productised' approach.

It includes 10 distinct systems, each designed as a standalone module (snapshot). These snapshots are installed into your SaaS customer's accounts gradually, over time, one on top of the next one like pieces of a puzzle. This approach contrasts with a single, expansive custom projects, which often proves tougher to market and deliver.

Profit Roadmap™ System and it's 'gradual rollout' method leads to faster fulfilment, onboarding, and delivery of results for your SaaS clients.

Click here to find out more

Premium GHL Snapshots

Experience the full potential of Go High Level with Vit's exclusive Premium Snapshots. These pre-built templates and automations are specifically crafted to streamline your workflow and save you a valuable time. From lead generation to sales funnels, Vit's Premium Snapshots will give your agency a competitive edge by providing ready-to-use solutions that can be customized to fit your unique needs. Click here to find out more

GHL Consulting

We understand that implementing GHL can be overwhelming, but we're here to make it easy for you. If you need specific help, whether strategic, development or to troubleshoot a specific problem you're trying to resolve Vit and his team of consultants can help! Click here to find out more about this bespoke and highly personalised service.

Advertise

Want us to promote your product or service? Apply to become an advertiser! Click here to find out more

More info about this episode:

1. Type: Regular episode (Explicit )
2. Link: https://podcast.highlevelexperience.com/episode/how-ai-is-redefining-seo-and-what-you-need-to-do-right-now
3. Authors: Vit Muller
4. Copyright 2024 vitmuller.com | highlevelexperience.com