<p> Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success.  From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more. </p>

Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success. From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more.

<p>&nbsp;Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success.&nbsp; From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more.&nbsp;</p>

How Amazon has ruthlessly removed friction to encourage customers to come back for more

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Amazon has ruthlessly removed friction to encourage customers to come back for more

How Amazon has ruthlessly removed friction to encourage customers to come back for more

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