<p>Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must create triggers with consumers to truly change their purchasing behavior. </p>

Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must create triggers with consumers to truly change their purchasing behavior.

<p>Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must create triggers with consumers to truly change their purchasing behavior.&nbsp;</p>

How Aperol applies the power of lateral social proof to become more appealing

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Share How Aperol applies the power of lateral social proof to become more appealing

Sign up to save your podcasts

How Aperol applies the power of lateral social proof to become more appealing

How Aperol applies the power of lateral social proof to become more appealing

More shows like Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

HBR IdeaCast

The Digital Marketing Podcast

Social Media Marketing Podcast

Marketing School - Digital Marketing and Online Marketing Tips

NVIDIA AI Podcast

Masters of Scale

Worklife with Adam Grant

Nudge

The CMO Podcast

Uncensored CMO

Coaching Real Leaders

Marketing Against The Grain

HBR On Strategy

AI Explored

The Room Where It Happened