<p>Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must create triggers with consumers to truly change their purchasing behavior. </p>

Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must create triggers with consumers to truly change their purchasing behavior.

<p>Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must create triggers with consumers to truly change their purchasing behavior.&nbsp;</p>

How Aperol applies the power of lateral social proof to become more appealing

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Aperol applies the power of lateral social proof to become more appealing

How Aperol applies the power of lateral social proof to become more appealing

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