<p>In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.</p>

In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.

How Apple made its benefits more memorable by making them concrete

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Apple made its benefits more memorable by making them concrete

How Apple made its benefits more memorable by making them concrete

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