Sign up to save your podcasts
Or
Share How AXE deodorant rediscovered its sweet spot
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How AXE deodorant rediscovered its sweet spot
In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiveness (MAE) Program for supporting our show.
View all episodes
By Fergus O’Carroll
4.7
4545 ratings
In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiveness (MAE) Program for supporting our show.
More shows like On Strategy Showcase
View all
Acquired
4,803 Listeners
The Knowledge Project
2,672 Listeners
Coaching for Leaders
1,470 Listeners
Founders
2,221 Listeners
The Diary Of A CEO with Steven Bartlett
8,876 Listeners
Worklife with Molly Graham
9,167 Listeners
Nudge
173 Listeners
The CMO Podcast
350 Listeners
Uncensored CMO
47 Listeners
Another Podcast
64 Listeners
The WARC Podcast
11 Listeners
Marketing Against The Grain
359 Listeners
The Debrief
45 Listeners
HBR On Strategy
79 Listeners
Aspire with Emma Grede
671 Listeners