
Sign up to save your podcasts
Or


Nilay Patel encountered the name Blackstone on TikTok last year, just as the pandemic lockdowns were starting. He saw people posting videos smashing burgers and making pancakes outside on a griddle frequently with the caption “I finally got a Blackstone.” 20 minutes ago he hadn’t even heard about this thing, and now he was late to a trend? So he bought one. And hasn’t used his regular grill in over a year.
Nilay sat down with the CEO of Blackstone products and inventor of the Blackstone griddle Roger Dahle. They talked about Blackstone’s ability to generate recurring revenue, and how the griddle itself is a platform for a variety of additional products and services, some of which might be made by competitors. And Blackstone has big competitors in Weber, and Cuisinart — so we talked about competition, and branding, and going up against the biggest players in a space, and the creator economy. You know: Decoder stuff.
Take a listen. And you can read the transcript here: https://www.theverge.com/e/22347828
Learn more about your ad choices. Visit podcastchoices.com/adchoices
By The Verge4.1
31133,113 ratings
Nilay Patel encountered the name Blackstone on TikTok last year, just as the pandemic lockdowns were starting. He saw people posting videos smashing burgers and making pancakes outside on a griddle frequently with the caption “I finally got a Blackstone.” 20 minutes ago he hadn’t even heard about this thing, and now he was late to a trend? So he bought one. And hasn’t used his regular grill in over a year.
Nilay sat down with the CEO of Blackstone products and inventor of the Blackstone griddle Roger Dahle. They talked about Blackstone’s ability to generate recurring revenue, and how the griddle itself is a platform for a variety of additional products and services, some of which might be made by competitors. And Blackstone has big competitors in Weber, and Cuisinart — so we talked about competition, and branding, and going up against the biggest players in a space, and the creator economy. You know: Decoder stuff.
Take a listen. And you can read the transcript here: https://www.theverge.com/e/22347828
Learn more about your ad choices. Visit podcastchoices.com/adchoices

7,850 Listeners

10,740 Listeners

2,677 Listeners

9,485 Listeners

3,649 Listeners

3,700 Listeners

1,093 Listeners

3,132 Listeners

556 Listeners

2,131 Listeners

489 Listeners

1,210 Listeners

1,486 Listeners

2,164 Listeners

5,972 Listeners

23,616 Listeners

5,498 Listeners

713 Listeners

5,470 Listeners

6,455 Listeners

2,297 Listeners

1,218 Listeners

151 Listeners

3,436 Listeners

1,744 Listeners

1,112 Listeners

1,335 Listeners

423 Listeners

35 Listeners

13 Listeners

31 Listeners