<p>In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product. </p>

In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.

<p>In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.&nbsp;</p>

How Blue Apron adds a little friction to boost taste perceptions

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Blue Apron adds a little friction to boost taste perceptions

How Blue Apron adds a little friction to boost taste perceptions

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