Funny how one small shift in your messaging can change the entire response rate, sometimes even more than the offer itself.

Welcome to Gym Marketing Made Simple, where the focus is on helping boutique gyms grow through clear, straightforward marketing that actually moves the numbers. Each episode breaks down what’s working right now so gym owners can stay competitive without juggling complicated tactics.

Episode Highlights

This episode breaks down why blue messaging is outperforming standard outreach and how gyms are seeing response rates jump to 70%. Blake walks through the order of tools that actually work, starting with blue messages, then AI agents, and lastly phone-based AI, while explaining why personalization still sets the tone for higher-quality conversations.

Episode Outline 

• Why blue messages outperform traditional outreach.

• How gyms are achieving a 70% response rate.

• When to use AI agents—and when they create more confusion.

• Why AI phone calls fall short in the fitness space.

• Recommended order of tools for best results.

• Link Blue is an affordable messaging solution.

• How personalization increases response quality.

• Where gym owners tend to waste time and money on messaging.

Episode Chapters

00:00 Intro

00:35 Introduction of New Testing Tool

01:41 Impact of Blue Messages on Response Rates

02:05 Challenges and Limitations of AI Agents and AI Phone Calls

04:05 Endorsement of Link Blue and Final Recommendations

If this episode helped, follow the show and share it with someone who might benefit. And if questions come up, reach out to our team is always open to helping gym owners navigate clearer marketing.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for being here. Hope this conversation gives you a clearer path forward with messaging and lead follow-up. More useful breakdowns coming soon.