What sets a gym apart isn’t the equipment — it’s the culture, energy, and how every lead is treated like a person, not a number.

Welcome to the Gym Marketing Made Simple Podcast

Your go-to resource for simplified, done-for-you marketing and sales strategies designed to help boutique gym owners attract clients and grow revenue—without the overwhelm.

Episode Highlights:

This episode features Charlie Lima of Boom Fit and Josh Martin of The Refined Art of Coaching. Charlie breaks down how he converts 15 out of every 100 leads into members by combining paid ads, personal connections, and consistent lead nurturing. He dives into how creating a unique culture built around family, fitness, and faith makes Boom Fit stand out. He also shares how tools like Lasso and a relentless focus on financial metrics keep his gym efficient, profitable, and full of energy.

Key Insights:

• Paid ads are only effective when paired with strong follow-up and personal touches.

• Creating a gym culture based on core values helps attract the right clients.

• Being financially motivated and passionate can coexist — and fuel growth.

• Use automation to streamline lead follow-up, then humanize the conversation.

• Direct conversations over text messaging leads to more conversions.

• Culture starts with leadership and trickles down to every new member.

• Enthusiasm and urgency on sales calls make a real difference in conversion rates.

Episode Chapters;

00:00 Intro

00:10 Charlie's Approach to Client Engagement and Growth

39:32 Creating a Unique Gym Culture

39:48 The Importance of Fitness and Passion

40:03 Effective Lead Nurturing and Sales Strategies

40:17 Handling Objections and Maintaining Enthusiasm

40:32 The Role of Lasso in Boom Fit's Success

40:46 Advice for Gym Owners

If this episode sparked ideas or confirmed what’s working in your own gym, share it with another gym owner who’s building something with intention. Let’s keep learning and growing together.

Resources Mentioned:

Learn more about Boom Fit: boomfitbcs.com

Connect with Josh Martin: The Refined Art of Coaching

Catch the next episode to hear more stories and strategies from owners who are in the trenches and making it work. Until then, keep it simple and stay focused.

Struggling with stagnant growth even though you’re spending on ads? The problem might not be your budget—it’s what you’re saying and who you’re saying it to.

Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.

Episode Highlights

This episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire, how to clearly define your gym’s value proposition, and the power of long-term planning. They also share how aligning your messaging across all channels can lead to higher-quality leads and lower churn.

Key Insights

• Facebook often drives more leads than Instagram, even if it seems outdated.

• Long-term growth comes from increasing ad spend and avoiding “quick fix” campaigns.

• A clear value proposition helps clients understand why your gym is different.

• The “halo effect” makes exposure just as important as immediate conversion.

• All marketing—website, social, ads—should speak the same language.

• Most gyms focus on workouts when they should focus on outcomes.

• Paid ads multiply what’s already working—fix your funnel first.

• Don’t ignore churn rates; onboarding matters as much as lead gen.

• Work with marketing experts who know the gym space for faster results.

Episode Chapters

00:00 Intro

00:05 Mistakes in Paid Social Marketing for Gyms

04:06 The Importance of Data and Long-Term Planning

06:53 Effective Targeting and Spending in Paid Marketing

19:35 The Halo Effect and Consistent Growth

20:39 Clarifying Gym's Value Proposition

22:38 Improving Onboarding and Reducing Churn

22:51 The Role of Paid Ads as a Multiplier

Call to Action

If this episode gave you clarity, share it with someone who runs a gym. And if you’re serious about growing, visit lassomarketing.com to see how Lasso can support your goals.

Thanks for tuning in. We appreciate you being part of this community of gym owners working smarter. Catch you on the next episode of Gym Marketing Made Simple.

Missing a lead is expensive, but missing follow-up might be costing more than you think.

Welcome to Gym Marketing Made Simple, your go-to podcast for cutting through the noise and getting real strategies that grow your gym and boost your revenue. If you’re tired of guesswork and want marketing that actually works, you’re in the right place.

Episode Highlights

This episode breaks down what most gyms get wrong about lead follow-up and how to fix it. You’ll hear proven techniques that drive higher conversions, why speed and clarity matter more than fancy marketing, and how to get your sales team aligned with a repeatable process that works before you ever run an ad.

Key Insights

• Responding to leads within 5 minutes can increase conversions by up to 80%.

• Most sales happen between the 5th and 18th follow-up; consistency is everything.

• A simple, clear offer wins over clever words and complexity.

• Role-playing and objection-handling scripts are non-negotiables for growing revenue.

• Build your pipeline first, then turn on paid traffic when your sales system is ready.

Episode Chapters

00:00 Intro

00:05 Lead Follow-Up and Its Importance

02:38 The Impact of Quick Response

05:11 Building Trust and Clarity

13:50 Implementing a Sales System

18:41 Optimizing the Sales Pipeline

21:47 Actionable Steps for Improvement

23:45 Conclusion and Final Thoughts

Refining how leads are handled can change everything. If this episode helped reframe your approach, share it with someone who needs to hear it, or leave a review so more gym owners can take advantage of smarter systems.

Growth doesn’t always come from a perfect strategy; it often starts with showing up and staying consistent.

Welcome to Gym Marketing Made Simple—where we simplify marketing so boutique gym owners can stop guessing and start growing. Each week, we share proven strategies to help you attract more clients and grow your revenue without burning out.

Episode Highlights

In this episode, Frank Merced of Old Glory Gym shares how he turned hesitation into momentum by implementing Lasso’s marketing system. From a slow start to 21k in added revenue and a 90% close rate, Frank walks through what worked, what changed, and how he’s planning to hit $100k in growth by 2026, all while keeping community and consistency at the heart of his gym’s success.

Key Insights

• Why multiple follow-ups matter when making a big marketing decision.

• How quick responses and a human touch lead to a 90% close rate.

• The role of consistent attendance in member retention.

• Why your gym staff’s experience impacts growth.

• Strategies Frank used to avoid the summer slump.

• Setting future revenue goals and planning for sustainable expansion.

Episode Chapters

00:00 Intro

00:10 Frank's Gym Overview and Initial Challenge

02:09 Frank's Journey and Marketing Strategy

10:14 Implementation and Results of Marketing Strategy

13:45 Sales and Client Engagement Strategies

19:05 Future Goals and Business Tips

Call to Action

If you’re serious about making marketing simpler and results more predictable, this episode is worth listening to. Share it with a fellow gym owner or team member who’s ready to build something sustainable.

Thanks for tuning in. Keep showing up, stay consistent, and don’t lose the passion that got you started. We’ll catch you in the next episode.

What if the secret to more leads wasn’t just more ads, but the way your message shows up everywhere?

Welcome to Gym Marketing Made Simple—where marketing meets clarity, and client growth is finally within reach. This show is your go-to resource for making smart, straightforward moves to grow your gym and increase revenue without getting lost in complex tactics.

Episode Highlights:

In this episode, David Rubin, owner of Courage Fitness in Durham, NC, shares how his gym went from 30 organic leads a month to over 80 and how pairing paid ads with a clear, consistent message helped drive over $83,000 in monthly revenue. He discusses the halo effect of advertising, the importance of message alignment across all platforms, and how gym owners can utilize both automation and a human touch to nurture leads effectively.

Key Insights:

• Paid ads don’t just bring in paid leads—they also boost organic traffic when done right.

• A consistent message across your website, social media, and ads builds trust and improves conversions.

• The halo effect of ads enhances brand awareness and amplifies its impact across all channels.

• Automation is helpful, but keeping it personal is what makes clients feel seen.

• A high barrier to entry (like personal training) can attract better-quality leads.

• Manual tracking gives clearer insights into the sales journey.

• A diversified marketing strategy is more sustainable than relying on one source.

• Long-term gains often come from short-term patience and consistency.

Episode Chapters:

00:00 Intro

01:40 Dave Rubin's Client Experience and Success.

05:04 The Halo Effect and Marketing Strategy.

23:15 Lead Nurturing and Sales Process.

23:46 The Role of Technology and Personal Touch.

28:33 Advice for Gym Owners on Paid Marketing.

If this episode has helped spark new ideas for your gym’s growth, please share it with someone who needs it, or join the conversation with us. Marketing doesn’t have to be overwhelming when you’re not doing it alone.

Thanks for tuning in to Gym Marketing Made Simple. We’re grateful to have you here. Make sure to catch the next episode—we’re just getting started.

Not every gym needs saving, but the ones that want to scale need real mentorship, not just more ads.

Welcome to Gym Marketing Made Simple, the go-to resource for gym owners ready to attract more clients and grow smarter, not harder. This podcast breaks down what actually works in gym marketing so you can make more money and build something that lasts.

Episode Highlights:

This episode explores how Lasso supports boutique gyms through a mentorship-first model led by actual gym owners. Unlike traditional marketing agencies, Lasso combines lead generation, sales training, and consistent guidance to help gyms increase revenue over time. You’ll hear how their average client pulls in $40K/month, why emotional awareness matters in sales, and what it really takes to go from $30K to $100K in monthly revenue without shortcuts.

Key Insights:

• Lasso is run by gym owners who provide real mentorship, not just ad services.

• Clients typically average $40,000 monthly revenue and 75 leads with only 5% churn.

• Sales training, funnel optimization, and responsive communication are key to success.

• Lasso is built for gym owners already doing well who want to level up—not those looking for a quick rescue.

• Success requires hustle: Lasso offers support, but clients must commit to doing the work.

Episode Chapters:

00:00 Intro

00:03 Differences Between Lasso and Other Marketing Companies

13:51 Lasso's High-Level Mentorship and Tools

14:05 Success Stories and Client Testimonials

14:19 Challenges and Requirements for Success

17:13 Final Thoughts and Call to Action 

Call to Action:

If you’re serious about growing past that $30K/month mark and want real support from people who’ve actually been in your shoes, it might be time to connect with Lasso. Book a call to see if you’re a good fit.

Thanks for tuning in. We know this isn’t easy work, but if you’re putting in the effort, you deserve results that last. Stick with us for more real talk and real tactics on how to grow a gym the right way.

Most gym owners know how to coach—but that’s not what gets people in the door.

Welcome to Gym Marketing Made Simple

Simplify your marketing, attract more clients, and make more money with real-world strategies designed for boutique fitness gyms.

Episode Highlights

This episode features Andrew Charlesworth, a Midwest affiliate rep for CrossFit, who shares his journey from personal trainer to gym owner and affiliate leader. He unpacks the difference between coaching excellence and business success, and why gyms must focus on marketing, sales, and operational efficiency to thrive in a competitive market.

Key Insights

• Why being a great coach isn’t enough to grow a gym.

• How to present your gym as the solution—not the product.

• Simple, effective sales techniques that feel natural and relatable.

• The balance between coaching quality and business health.

• Challenges with real estate and how to stay lean and creative.

• The importance of adapting to market shifts and rising competition.

• Benefits of connecting with a community of affiliate owners.

• How Andrew supports affiliates through weekly business calls.

Episode Chapters

00:00 Intro

01:23 Andrew Charlesworth's Background

03:58 Chuck Carswell and Affiliate Representation

28:27 Business Health and Marketing Strategies

28:38 Sales Techniques and Business Models

30:23 Adapting to Market Changes and Real Estate Challenges

32:02 Final Thoughts and Contact Information

Call to Action

Connect with Andrew or join one of his Tuesday business calls to learn from others in the affiliate space. Keep learning, keep growing—and share this episode with someone who’s serious about building a stronger gym.

Supporting Information

• Book a free call with Lasso to learn more about done-for-you gym marketing

• Follow Gym Marketing Made Simple for more weekly episodes

  Facebook: https://www.facebook.com/andrew.charlesworth.12

  
  

Friendly Closing

Thanks for listening to Gym Marketing Made Simple. Whether you’re just getting started or scaling your gym, these conversations are here to help you grow smarter, not just work harder. See you in the next episode.

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CrossFit gyms are known for intensity—but what if the real challenge is the business model?

Welcome to Gym Marketing Made Simple—the go-to podcast for simplifying your marketing, attracting more clients, and growing a stronger, more profitable gym. Each week, we break down the key moves you need to level up without burning out.

Episode Highlights

In this episode, we’re joined by Tommy Allen, co-owner of District H Strength and Fitness in Houston, to talk about what’s broken in the traditional CrossFit business model—and what gym owners can do to fix it. We’re talking premium pricing, shifting to smaller group formats, including nutrition coaching, and building a gym that’s actually sellable. Whether you’re just getting started or aiming to scale past $30K in monthly revenue, this conversation will help you focus on what truly moves the needle.

Key Insights

• Why traditional CrossFit gyms are losing ground in today’s market.

• The shift toward smaller group settings and higher-ticket offerings.

• How to evaluate mentorship advice based on your revenue stage.

• The tipping point for when paid marketing actually makes sense.

• Why the investor mindset matters—and how to build a gym that can be sold.

• The hidden cost of blanket advice and how to make smarter growth decisions

Episode Chapters

00:00 Intro

00:01 CrossFit's Business Model and Coaching Value

01:18 Challenges and Opportunities in Paid Marketing

04:56 Blanket Advice vs. Tailored Strategies

07:49 Scaling and Paid Marketing 

13:14 Competition and Market Realities 

23:32 Investor Mindset and Business Value

Call to Action

If this conversation helped reframe how you think about growth, marketing, or pricing—share it with another gym owner who needs to hear it. Let’s build stronger businesses together.

Thanks for tuning in to Gym Marketing Made Simple. We appreciate every listen, share, and message. More clarity and real talk coming your way next week—stay sharp and stay focused.

It’s not about how much you’re spending—it’s about whether it’s actually working.  If your gym’s marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.

Welcome to Gym Marketing Made Simple

Straightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.

Episode Highlights

This episode breaks down why focusing only on cost per lead can be misleading for boutique gyms. Blake and Sherman highlight the importance of profitability, the lifetime value of a member, and why having solid systems in place matters before spending on paid ads. They also cover the role of testing, which metrics actually drive growth, and why high-performing gyms scale without hesitation.

Key Insights

• Profitability is the only metric that matters in paid marketing—everything else supports it.

• Lifetime customer value should always outweigh the cost of acquisition.

• Marketing only works if systems are in place to convert leads effectively.

• Cost per lead means little without context; high CPL can still be profitable.

• Avoid turning off winning campaigns too soon—optimize instead.

• Frequency burnout is real; adjust your geographic targeting when needed.

• Big gyms win because they treat marketing like a system, not a gamble.

Episode Chapters

00:00 Intro

00:05 Marketing Strategy for Boutique Fitness Gyms 

02:26 The Importance of Profit in Marketing

05:33 Optimizing Marketing Metrics

07:13 The Role of Experience and Scale in Marketing

17:36 Practical Tips for Effective Marketing

Supporting Information

Learn more about how structured onboarding can drive growth:

Lasso Framework

Call to Action

Know a gym owner still hesitant to run paid ads? Share this episode and help shift the conversation toward smarter marketing. Got questions or ideas? Join the conversation and connect with others who are building high-performing gyms.

Thanks for Listening!

We appreciate you tuning in to Gym Marketing Made Simple. If this episode gave you something to think about, we’d love a quick rating or review.

Stay tuned—there’s more to come on scaling smarter and growing with clarity.

Free might sound appealing, but is it costing more than it’s helping?

Welcome to Gym Marketing Made Simple, the go-to podcast for boutique fitness gym owners ready to stop guessing and start growing. Every week, we break down what works (and what doesn’t) when it comes to gym marketing, sales, and client retention—so you can make more money, without the overwhelm.

Episode Highlights

This episode breaks down why free trials often do more harm than good in gym marketing. Blake and Sherman explain how these offers attract the wrong crowd, increase churn, and create poor first impressions that can kill long-term growth. Instead, they share what works: structured onboarding, realistic expectations, and personal coaching to turn first-timers into loyal clients.

Key Insights

• Free trials attract uncommitted leads who are unlikely to convert.

• Poor first experiences can permanently turn people off from joining.

• Setting expectations about soreness and effort builds long-term trust.

• One-on-one coaching creates comfort and clarity for new members.

• Structured onboarding improves retention and sets premium gyms apart.

• Paid ads promoting free trials usually pull in low-quality leads.

• A strong first impression is easier to control when the process is intentional.

Episode Chapters

00:00 Intro

00:05 Impact of First-Time Gym Experiences

00:44 Introduction to Gym Marketing Made Simple Podcast

02:52 Challenges with Free Trials

04:03 The Psychology of Free Trials

05:37 Alternatives to Free Trials

11:43 The Impact of Intensity on Client Experience

13:55 The Role of Personal Training in Onboarding

17:53 The Downside of Free Trials in Paid Marketing

Call to Action

If you’re ready to stop attracting the wrong leads and start building a stronger client base, rethink the “free trial” mindset. Try refining the onboarding experience instead and connect with people who are ready to commit.

Supporting Information

Learn more about how structured onboarding can drive growth:

Lasso Framework

Follow us on Instagram: @lassoframework

Thanks for tuning in! If this episode helped shift your perspective, share it with a fellow gym owner who needs to hear it. See you next week for another honest look at what really works in gym marketing.