What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.

Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.

Episode Highlights

In this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaigns

Key Takeaways

• Why non-branded ads are the best option for boutique gyms working with limited resources.

• How to explain the strategy behind non-branded ads to gym members who may be concerned.

• When branded assets like gym shots or coach cameos should be layered in through retargeting.

• Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.

• The importance of relying on proven, data-driven strategies to create consistent growth.

Episode Chapters

00:00 Intro

00:39 Branded vs. Non-Branded Assets in Marketing

02:41 Challenges with Non-Branded Assets

04:50 Retargeting and Branded Assets

Call to Action

If this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow

What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.

Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.

Episode Highlights

In this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaigns

Key Takeaways

• Why non-branded ads are the best option for boutique gyms working with limited resources.

• How to explain the strategy behind non-branded ads to gym members who may be concerned.

• When branded assets like gym shots or coach cameos should be layered in through retargeting.

• Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.

• The importance of relying on proven, data-driven strategies to create consistent growth.

Episode Chapters

00:00 Intro

00:39 Branded vs. Non-Branded Assets in Marketing

02:41 Challenges with Non-Branded Assets

04:50 Retargeting and Branded Assets

Call to Action

If this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow

What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?

Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.

Episode Highlights

This episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.

Key Takeaways

• Why tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.

• How paid marketing creates a “halo effect” that boosts overall growth.

• The role of a CRM system in nurturing leads over 6–12 months.

• Why responding to leads within five minutes dramatically improves conversions.

• The importance of a professional, updated website that drives credibility and leads.

• How confirmation sequences reduce no-shows and keep your pipeline moving.

Episode Chapters

00:00 Intro

00:05 Understanding the Baseline and Paid Marketing

01:47 Knowing Your Numbers and Key Metrics

03:09 The Halo Effect and Attribution of Marketing Success

11:14 Dialing in the Sales Process and Front-End Offer

11:56 Challenges of Paid Marketing and Lead Management 

15:47 Importance of a CRM and Long-Term Nurturing

19:36 Optimizing Website and Organic Marketing

22:30 Confirmation Sequences and Appointment Management

Call to Action (CTA)

If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who’s ready to scale smarter.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in. Building a thriving gym isn’t about doing everything—it’s about focusing on what works. Catch the next episode for more strategies designed for boutique gym growth.

Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help?

Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.

Episode Highlights

In this episode, Sherman Merricks breaks down why free trials no longer work for boutique fitness gyms. Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations with potential members can increase conversions, save time, and build stronger client relationships.

Key Insights

• Free trials attract uncommitted individuals who devalue the service.

• Coaches spend time working for free, with little return.

• A better alternative: 15–30 minute consultations focused on client goals and past experiences.

• Meaningful conversations help position the gym as the solution, boosting conversions and retention.

• Gyms that abandon free trials see higher-quality leads and stronger revenue growth.

Episode Chapters

00:00 Intro

00:57 The Problem with Free Trials 

03:46 Alternatives to Free Trials

04:32 Benefits of Abandoning Free Trials

Call to Action (CTA)

Subscribe to Gym Marketing Made Simple for more straight-to-the-point strategies to help boutique gyms grow with the right clients. Share this episode with another gym owner who might still be stuck on free trials.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in! Stay focused on what works and keep building the kind of gym community that lasts.

Most gym sales break down when the conversation shifts to price too early. What if leading with the right questions could change everything?

Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers. Sherman Merricks break down the strategies that simplify sales and marketing so you can focus on running your gym.

Episode Highlights

In this episode, Sherman Merricks explains how boutique gyms can take control of sales conversations. By leading with the right questions, using humor to connect, and positioning the gym as the solution to a prospect’s struggles, owners can close more memberships without getting stuck in price-driven discussions.

Key Insights

• Why leading the conversation helps avoid getting stuck on price.

• How humor can break the ice and build rapport quickly.

• The right type of questions to uncover a potential member’s true goals and challenges.

• How to position the gym as the solution by highlighting what sets it apart.

• Why repetition, preparation, and listening skills are the foundation of sales success.

Episode Chapters

00:00 Intro

00:36 The Importance of Asking the Right Questions

05:01 Building a Connection and Gathering Information

05:17 Positioning the Gym as the Solution 

05:33 Preparation and Repetition in Sales

Call to Action

Want to improve sales conversations at your gym? Try using a sales script and question list to guide your calls. Download our free template below and start putting these strategies into practice today.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you attract more members and increase revenue with proven sales and marketing strategies. Stay connected—we’ve got more short, impactful episodes coming your way.

Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?

Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.

Episode Highlights

Blake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.

Key Insights

• Mentor companies often discourage paid ads, but data shows top-performing gyms use them.

• Churn rates of 3–5% make organic-only growth unsustainable.

• Paid marketing isn’t optional, it’s the key to breaking past the 150-member ceiling.

• Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.

• Data-driven decisions outperform generic advice every time.

Episode Chapters

00:00 Intro

00:05 Mentor Companies and Paid Ads

01:55 Challenges Faced by Gym Owners

07:25 Data-Driven Insights on Gym Growth

11:47 The Role of Franchises in Marketing

34:00 The Impact of Marketing Funnel Stages

34:12 The Importance of Data and Evidence

34:27 The Evolution of Fitness Marketing

34:43 The Role of Mentor Companies in Gym Growth

35:26 The Importance of Staying Informed

Call to Action

If you’ve felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in to Gym Marketing Made Simple. Stay sharp, stay informed, and remember—growth comes to gyms that adapt. See you in the next episode.

Objections aren’t rejection; they’re opportunities waiting for the right response.

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for the strategies that boutique gyms need to thrive.

Episode Highlights

Handling objections in gym sales is not a setback, but rather a normal part of the sales process. This episode explains how to respond with confidence, address common concerns such as price or hesitation, and prepare your sales team to close more memberships without coming across as pushy.

Key Insights

• Why objections should be seen as opportunities, not roadblocks

• How to respond to common concerns like “I need to talk to my spouse” or “I need to think about it”

• The role of role-playing in strengthening sales conversations

• How preparation builds confidence and increases conversion rates

• Why most objections can be overcome with the right approach.

Episode Chapters

00:00 Intro

00:50 Objection Handling in Gym Marketing

Call to Action

If this episode helped, share it with a teammate or friend in the industry who could benefit from stronger sales conversations.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/ 

Thanks for listening to Gym Marketing Made Simple. Keep learning, keep practicing, and remember every objection is just a step closer to helping more people reach their goals.

Hitting a ceiling in gym growth isn’t just about revenue — it’s about mindset, alignment, and the people you surround yourself with.

Welcome to Gym Marketing Made Simple, the go-to podcast for boutique gym owners who want to attract more clients and increase revenue with simplified marketing strategies.

Episode Highlight

In this episode, Jeff Smith returns to share how gym owners can break past their limitations by shifting mindset, investing in themselves, and creating alignment at home and in business. From couples’ annual planning to building wealth beyond the gym, Jeff unpacks the strategies that drive lasting success.

Key Insights

• Why mindset and self-investment create the foundation for growth.

• The role of annual planning for couples to align marriage and business goals.

• How to scale beyond the gym through real estate and diversified investments.

• The importance of surrounding yourself with successful, like-minded individuals.

• How accountability and integrity accelerate progress.

• The benefits of the Tactical Empire program for financial coaching and wealth building.

Episode Chapters

00:00 Intro

00:05 Annual Planning and Alignment in Marriage

01:08 Jeff Smith's Return and Gym Owner Focus

02:11 Investing in Yourself and Mindset

06:37 Surrounding Yourself with Successful People

09:27 The Importance of Accountability and Integrity

14:05 The Role of Mindset in Financial Success

17:08 The Tactical Empire Program and Its Benefits

23:20 The Vision for Tactical Empire's Growth

Call to Action

If this episode resonates, share it with a fellow gym owner or tag us on social media. Let’s grow the conversation and community together.

Supporting Information

Connect with Jeff Smith: @realjeffsmith on Instagram

Facebook: Jeff Smith | The Tactical Empire

Thanks for tuning in to another episode of Gym Marketing Made Simple. Stay focused, stay aligned, and keep building the growth you deserve. See you on the next one.

What happens when you sell everything, move into an RV with your family, and rethink the way you approach money and freedom?

Welcome to Gym Marketing Made Simple, the podcast that helps boutique gym owners attract clients, grow revenue, and simplify marketing so you can focus on what truly matters.

Episode Highlights

In this episode, Jeff Smith from Tactical Empire shares his journey of transitioning into a full-time RV lifestyle while homeschooling his four children. He opens up about financial planning, Infinite Banking, and investing in cash-flowing assets, while also showing how entrepreneurs can build wealth, strengthen family bonds, and create lasting freedom beyond their current success.

Key Insights

• Why selling everything and moving into an RV became the Smith family’s boldest decision.

• How Infinite Banking can be a cornerstone of financial freedom and legacy planning.

• The power of investing in cash-flowing assets versus relying on traditional programs like 401(k)s.

• The three pillars of Tactical Empire: power, presence, and profits.

• Why many entrepreneurs stagnate and how to create a clear vision for long-term growth

Episode Chapters

00:00 Intro

00:05 Jeff Smith's RV Lifestyle and Business Transition

05:30 Challenges and Solutions for Full-Time RV Living

07:26 Introduction to the Tactical Empire

08:37 Financial Strategies and Infinite Banking

26:19 Common Challenges Faced by Entrepreneurs 

28:12 Jeff Smith's Background and Motivation

28:31 Advice for Achieving Financial Freedom

Call to Action

This is the first part of a two-part series with Jeff Smith — make sure to listen, share with a friend who needs to hear it, and follow Jeff for more insights on building financial freedom and family legacy.

Supporting Information

Connect with Jeff Smith: @realjeffsmith on Instagram

Facebook: Jeff Smith | The Tactical Empire

Thanks for tuning in to today’s episode of Gym Marketing Made Simple. Stay connected for the second part of this series with Jeff, where we continue the conversation on building a life and business with purpose, profit, and freedom.

Confusing messaging costs more clients than you realize. In a crowded gym market, clarity is what cuts through the noise.

Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract clients and grow revenue with clear, effective marketing that actually works.

Episode Highlights

In this episode, we break down how to differentiate a gym in a saturated market by narrowing your focus, defining a one-line message, and building presence that makes people stop and pay attention.

Key Insights

• Why targeting a specific demographic like busy professionals or former athletes creates stronger client loyalty.

• How to communicate what makes a gym unique in a single sentence.

• The essential marketing tools every gym should use: a strong website, active social media, and a CRM system.

• Why simplicity in messaging outperforms long lists of programs or benefits.

• The role of community visibility and consistent content in building market authority.

Episode Chapters

00:00 Intro

00:05 Standing Out in a Competitive Market

03:26 Clear and Concise Messaging

04:43 Building Community Presence and Authority

Call to Action

Audit your marketing, refine your one-liner, and take one step today to make your gym stand out. Share this episode with a fellow gym owner who’s working to cut through the competition.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/ 

Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you simplify your approach and build the kind of gym that gets noticed. See you in the next episode!