Not every gym needs saving, but the ones that want to scale need real mentorship, not just more ads.

Welcome to Gym Marketing Made Simple, the go-to resource for gym owners ready to attract more clients and grow smarter, not harder. This podcast breaks down what actually works in gym marketing so you can make more money and build something that lasts.

Episode Highlights:

This episode explores how Lasso supports boutique gyms through a mentorship-first model led by actual gym owners. Unlike traditional marketing agencies, Lasso combines lead generation, sales training, and consistent guidance to help gyms increase revenue over time. You’ll hear how their average client pulls in $40K/month, why emotional awareness matters in sales, and what it really takes to go from $30K to $100K in monthly revenue without shortcuts.

Key Insights:

• Lasso is run by gym owners who provide real mentorship, not just ad services.

• Clients typically average $40,000 monthly revenue and 75 leads with only 5% churn.

• Sales training, funnel optimization, and responsive communication are key to success.

• Lasso is built for gym owners already doing well who want to level up—not those looking for a quick rescue.

• Success requires hustle: Lasso offers support, but clients must commit to doing the work.

Episode Chapters:

00:00 Intro

00:03 Differences Between Lasso and Other Marketing Companies

13:51 Lasso's High-Level Mentorship and Tools

14:05 Success Stories and Client Testimonials

14:19 Challenges and Requirements for Success

17:13 Final Thoughts and Call to Action 

Call to Action:

If you’re serious about growing past that $30K/month mark and want real support from people who’ve actually been in your shoes, it might be time to connect with Lasso. Book a call to see if you’re a good fit.

Thanks for tuning in. We know this isn’t easy work, but if you’re putting in the effort, you deserve results that last. Stick with us for more real talk and real tactics on how to grow a gym the right way.