Growth doesn’t always come from a perfect strategy; it often starts with showing up and staying consistent.

Welcome to Gym Marketing Made Simple—where we simplify marketing so boutique gym owners can stop guessing and start growing. Each week, we share proven strategies to help you attract more clients and grow your revenue without burning out.

Episode Highlights

In this episode, Frank Merced of Old Glory Gym shares how he turned hesitation into momentum by implementing Lasso’s marketing system. From a slow start to 21k in added revenue and a 90% close rate, Frank walks through what worked, what changed, and how he’s planning to hit $100k in growth by 2026, all while keeping community and consistency at the heart of his gym’s success.

Key Insights

• Why multiple follow-ups matter when making a big marketing decision.

• How quick responses and a human touch lead to a 90% close rate.

• The role of consistent attendance in member retention.

• Why your gym staff’s experience impacts growth.

• Strategies Frank used to avoid the summer slump.

• Setting future revenue goals and planning for sustainable expansion.

Episode Chapters

00:00 Intro

00:10 Frank's Gym Overview and Initial Challenge

02:09 Frank's Journey and Marketing Strategy

10:14 Implementation and Results of Marketing Strategy

13:45 Sales and Client Engagement Strategies

19:05 Future Goals and Business Tips

Call to Action

If you’re serious about making marketing simpler and results more predictable, this episode is worth listening to. Share it with a fellow gym owner or team member who’s ready to build something sustainable.

Thanks for tuning in. Keep showing up, stay consistent, and don’t lose the passion that got you started. We’ll catch you in the next episode.