Struggling with stagnant growth even though you’re spending on ads? The problem might not be your budget—it’s what you’re saying and who you’re saying it to.

Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.

Episode Highlights

This episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire, how to clearly define your gym’s value proposition, and the power of long-term planning. They also share how aligning your messaging across all channels can lead to higher-quality leads and lower churn.

Key Insights

• Facebook often drives more leads than Instagram, even if it seems outdated.

• Long-term growth comes from increasing ad spend and avoiding “quick fix” campaigns.

• A clear value proposition helps clients understand why your gym is different.

• The “halo effect” makes exposure just as important as immediate conversion.

• All marketing—website, social, ads—should speak the same language.

• Most gyms focus on workouts when they should focus on outcomes.

• Paid ads multiply what’s already working—fix your funnel first.

• Don’t ignore churn rates; onboarding matters as much as lead gen.

• Work with marketing experts who know the gym space for faster results.

Episode Chapters

00:00 Intro

00:05 Mistakes in Paid Social Marketing for Gyms

04:06 The Importance of Data and Long-Term Planning

06:53 Effective Targeting and Spending in Paid Marketing

19:35 The Halo Effect and Consistent Growth

20:39 Clarifying Gym's Value Proposition

22:38 Improving Onboarding and Reducing Churn

22:51 The Role of Paid Ads as a Multiplier

Call to Action

If this episode gave you clarity, share it with someone who runs a gym. And if you’re serious about growing, visit lassomarketing.com to see how Lasso can support your goals.

Thanks for tuning in. We appreciate you being part of this community of gym owners working smarter. Catch you on the next episode of Gym Marketing Made Simple.