It’s not about how much you’re spending—it’s about whether it’s actually working.  If your gym’s marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.

Welcome to Gym Marketing Made Simple

Straightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.

Episode Highlights

This episode breaks down why focusing only on cost per lead can be misleading for boutique gyms. Blake and Sherman highlight the importance of profitability, the lifetime value of a member, and why having solid systems in place matters before spending on paid ads. They also cover the role of testing, which metrics actually drive growth, and why high-performing gyms scale without hesitation.

Key Insights

• Profitability is the only metric that matters in paid marketing—everything else supports it.

• Lifetime customer value should always outweigh the cost of acquisition.

• Marketing only works if systems are in place to convert leads effectively.

• Cost per lead means little without context; high CPL can still be profitable.

• Avoid turning off winning campaigns too soon—optimize instead.

• Frequency burnout is real; adjust your geographic targeting when needed.

• Big gyms win because they treat marketing like a system, not a gamble.

Episode Chapters

00:00 Intro

00:05 Marketing Strategy for Boutique Fitness Gyms 

02:26 The Importance of Profit in Marketing

05:33 Optimizing Marketing Metrics

07:13 The Role of Experience and Scale in Marketing

17:36 Practical Tips for Effective Marketing

Supporting Information

Learn more about how structured onboarding can drive growth:

Lasso Framework

Call to Action

Know a gym owner still hesitant to run paid ads? Share this episode and help shift the conversation toward smarter marketing. Got questions or ideas? Join the conversation and connect with others who are building high-performing gyms.

Thanks for Listening!

We appreciate you tuning in to Gym Marketing Made Simple. If this episode gave you something to think about, we’d love a quick rating or review.

Stay tuned—there’s more to come on scaling smarter and growing with clarity.