Struggling to turn leads into loyal members? What worked for this Florida gym could work for you too.

Welcome to Gym Marketing Made Simple—the go-to podcast for boutique gym owners who want to simplify their marketing, attract the right clients, and make more money.

Episode Highlights

In this episode, Dario Aviles, owner of North Naples CrossFit, shares how he achieved a 27% year-over-year growth and increased retention by 20%, all while streamlining operations through expert marketing and sales mentorship. He breaks down the systems, mindset, and mentorship investments that helped his gym thrive without chasing quick wins.

Key Insights

• 60 new signups in 3 months with a $200 average revenue per member

• The gym invested ~$3,400/month and saw a 10x ROI from expert mentorship

• Why a solid sales process is more important than high ad spend

• Long-term growth comes from consistency, not constant reinvention

• The role of expert support in freeing up time to focus on delivering a premium product

Episode Chapters

00:00 Intro

01:31 Lessons in Affiliate Ownership

08:29 Success Metrics and Sales Process

08:46 The Role of Experts and Long-Term Growth

12:16 Pinnacle Group and Future Plans

19:33 Final Thoughts and Advice

Call to Action

If you found this episode helpful, share it with another gym owner who needs to hear this. Follow the show so you don’t miss what’s working for other thriving gym owners.

Supporting Information

Dario’s Facebook

North Naples CrossFit

Closing

Thanks for tuning in to Gym Marketing Made Simple. See you next episode—and remember, the right systems and support can take your gym further than doing it all alone.

Why Being “Pretty Good” Isn’t Good Enough?

Welcome to the Gym Marketing Made Simple podcast — the go-to resource for fitness professionals looking to grow revenue, simplify their approach, and attract the right clients without wasting time on trends that don’t convert.

Episode Highlights

What does it really take to stand out in a crowded fitness market? In this episode, Jonathan Goodman shares why gyms and fitness coaches shouldn’t aim to be just “pretty good” for everyone. Instead, he breaks down how becoming the obvious choice for a very specific audience leads to stronger client relationships, smarter content strategies, and long-term business growth.

Key Insights

1. Why chasing social media popularity doesn’t always lead to paying clients

2. The importance of niching down and designing services for a specific audience

3. How to build trust and expand your network by including other experts in your work

4. Understanding the Dunning-Kruger effect and staying committed to learning

5. Using content as a long-term investment rather than a quick-win tool

6. How community engagement drives real-world results for gyms

7. What leapfrog skills are—and how they give fitness professionals an edge

Episode Chapters

00:00 Intro

01:41 Understanding the "Obvious Choice

05:26 Choosing Your Customer and Building a Scalable Service

09:31 The Importance of Community and Local Engagement

14:50 The Role of Content and Social Media in Business Growth

15:10 The Dunning-Kruger Effect and Continuous Learning

23:21 The Value of Leapfrog Skills and Industry-Specific Knowledge

29:12 Building a Reputation and Including Others in Your Work

34:43 Personal Insights and Career Turning Points

If this episode gave you something to think about, share it with a fellow gym owner or coach who’s building their own path. Community is how we all grow stronger.

Resources & Links

QuickCoach.Fit Facebook

Jonathan Goodman’s Facebook

Thanks for tuning in! Stay focused, keep it simple, and don’t forget—your gym doesn’t need to reach everyone, just the right ones.

Most gym owners aren’t avoiding money talk because they don’t care—most are avoiding it because they don’t know where to start.

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Hosted by Blake Ruff and Sherman Merricks, this show simplifies marketing and sales so owners can attract clients and boost revenue confidently.

Episode Highlight

In this episode, financial coach and longtime gym owner Billy Hofacker discusses how he went from $130,000 in debt, with a repossessed car and no financial plan, to becoming debt-free while running a gym. He breaks down the mindset shifts, systems, and real-life habits that helped him turn things around. 

Key Insights

• Why being “good with money” starts with creating a clear identity, not a spreadsheet.

• The hidden link between financial health and gym growth.

• How to set financial goals that are specific enough to take action.

• What discipline looks like when you’re running a gym and managing debt.

• Why understanding your financial motivation is more important than following trends.

• How gym owners can build freedom by making small, consistent changes.

• Billy’s simple framework for financial stability (no finance degree required).

Episode Chapters:

• 00:00 Intro

• 00:05 Money as a Tool and Initial Thoughts on Financial Management

• 02:48 Billy Hofacker's Background and Financial Journey

• 10:28 The Importance of Financial Planning and Mindset

• 20:41 Challenges and Successes in Financial Management

• 25:46 Practical Advice for Financial Success

• 26:02 The Role of Identity in Financial Management

• 27:17 The Impact of Financial Success on Personal and Professional Life

• 27:33 The Importance of Financial Education and Resources

• 30:11 Connecting with Billy Hoffa and Additional Resources

Supporting Links:

Fitness Profits Book: Get it here

Schedule a Free Q&A Call: Book a time

Connect on Instagram: @billyhofacker

Connect on Facebook: https://www.facebook.com/billyhofacker

Every gym owner deserves the chance to grow without financial pressure weighing them down. Be sure to subscribe for more episodes that break things down without fluff. See you next time on Gym Marketing Made Simple Podcast.

Most Gym Websites Are Built to Exist—Not to Perform.

Welcome to the Gym Marketing Made Simple podcast—your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. This show simplifies marketing so gym owners can attract more clients and make more money, without wasting time on what doesn’t work.

Episode Highlights: 

Trey Tamble from Site Fit breaks down the difference between just having a website and having one that actually performs. He shares real insights on SEO, the importance of consistent reviews, Google Business Listings, and how a strong domain reputation can help generate more leads. If you’re not seeing results from your site, this episode is a must.

Key Insights:

• A basic website is better than none, but it won’t scale with the gym’s growth.

• A splash page before a gym opens can help build domain trust early.

• Linking your gym to the CrossFit.com affiliate map is an easy SEO win.

• Google rewards consistency in reviews, not perfection.

• Negative reviews aren’t always bad—they make the rest look more credible.

• Google Business Listings are essential for visibility in local search results.

• Most gym websites lack regular updates, hurting SEO performance over time.

• Site Fit websites are optimized for lead generation and improve rankings over 8–12 weeks.

  
  

Episode Chapters:

• 00:00 Intro

• 00:04 Importance of Consistent Reviews

• 01:22 Building a Professional Website

• 03:05 The Role of Professional Website Services

• 13:01 Common Website Mistakes and Solutions

• 16:05 Handling Negative Reviews

• 21:26 Promoting Site Fit Services

Action Steps for Gym Owners

• Make sure your website is linked on the CrossFit.com affiliate map.

• Set up and verify your Google Business Listing, and connect it to your website.

• Put a system in place to collect positive online reviews from members.

• Reach out to Site Fit to learn how a professionally built site can increase your leads.

  
  

If this episode helped clarify what’s missing from your website strategy, share it with a fellow gym owner. When more gyms show up better online, we all win.

Resources Mentioned

• Visit Site Fit on Facebook

Thanks for tuning in to Gym Marketing Made Simple. More episodes are on the way to help gym owners make smarter marketing decisions that lead to more revenue—and less frustration.

A huge untapped market is looking for a gym that understands them, yet many fitness businesses miss the mark. Older adults want strength, longevity, and confidence, but traditional marketing often excludes them. Are you making the same mistake?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, we’re joined by Jay Croft of Prime Fit Content, an expert in marketing fitness services to the 50+ demographic. We’ll explore how to create a gym environment that truly resonates with older clients, from personalized communication to authentic representation in marketing materials.

Episode Highlights:

Boutique fitness gyms have a significant opportunity to serve the 50+ market, but many struggle with how to connect with this audience. Jay Croft explains why traditional marketing approaches often fall short and how gyms can adjust their messaging to better appeal to older clients. He emphasizes the power of personalized communication—through email, phone calls, and text messaging—and highlights the importance of featuring real older clients in marketing materials.

Jay also discusses how creating a non-intimidating gym atmosphere can make a significant impact on attracting and retaining this demographic.

Key Takeaways:

• How to tailor gym marketing efforts to appeal to clients over 50.

• The role of email newsletters in building trust and engagement.

• Why featuring authentic representations of older clients is crucial.

• How a mix of communication methods improves client relationships.

• Ways to create a welcoming gym environment for older individuals.

• The financial benefits of targeting the 50+ market.

  
  

Episode Chapters:

• 00:00 Intro

• 24:48 Jay Croft's Background and Business Focus

• 25:03 Challenges and Opportunities in Marketing to Older Demographics 

• 25:20 Effective Marketing Strategies for Older Clients

• 25:38 Importance of Authentic Representation in Marketing

• 25:48 Creating a Welcoming Environment for Older Clients

• 26:03 Personalized Service and Client Engagement

• 26:20 Effective Communication and Marketing Tactics

• 26:35 Building Trust and Credibility with Older Clients

Want to learn more?

Connect with Jay Croft and Prime Fit Content here:

🔗 [Jay Croft’s Linktree](https://linktr.ee/jaycroftatl)

🔗 [Prime Fit on Facebook](https://www.facebook.com/profile.php?id=100063655626338)

Thanks for tuning in! If this episode gave you something to think about, share it with a fellow gym owner who could benefit from these insights. Stay tuned for more strategies to help you grow your gym while making a real impact.

Struggling to close sales at your gym? It’s not about selling harder—it’s about selling smarter. The key is understanding what truly motivates potential clients and guiding them through a seamless decision-making process.

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, sales expert Jeff Burlingame shares a sales framework that eliminates objections before they arise, making the sales process seamless and natural.

What You’ll Learn in This Episode:

• Why focusing on the client’s journey — rather than your own —l eads to higher conversions.

• The power of rapport-building and SMART goal setting to build trust.

• How to use a 1-10 scale to create urgency without being pushy.

• The impact of storytelling and 30-second testimonials in sales and marketing.

Key Insights:

• Follow the Hero’s Journey: Position clients as the hero, with the gym as their guide.

• Build Strong Relationships: Establish trust through meaningful conversations and goal setting.

• Create Urgency the Right Way: Use a simple motivation scale to help clients commit.

• Leverage Storytelling: Short, engaging video testimonials are more effective than written ones.

Action Steps:

• Develop a repeatable sales process that aligns with the customer’s journey.

• Build a library of 30-second testimonial videos to use in marketing and sales.

• Focus on rapport-building and uncovering clients’ deeper motivations.

• Enhance sales presentations with visuals and a clear call to action.

  
  

Resources:

- Learn more about Jeff Burlingame and his sales strategies: [coachburly.com](https://www.coachburly.com/)

If you're looking to improve your gym’s sales process and connect with clients more effectively, this episode is for you. Tune in now and start refining your approach!

Navigating the competitive landscape of gym ownership requires more than passion—it demands strategic marketing and sales acumen.

Welcome to “Gym Marketing Made Simple,” where we provide practical insights and strategies to help gym owners attract clients and grow their businesses.

Episode’s Main Topic:

In this episode, we sit down with Pat Commeret, head coach and owner of CrossFit Loup, to explore his journey from coaching to gym ownership. Pat shares how mentorship transformed his sales approach, boosting conversion rates from 20% to over 60%, and discusses the pivotal role of consistent marketing efforts in a competitive market.

Key Insights:

• The impact of mentorship on refining sales strategies and improving conversion rates.

• Transitioning from free trials to consultations to enhance client engagement.

• Leveraging paid advertising and social media optimization to attract new clients.

• Utilizing virtual assistants to improve lead management and operational efficiency.

• The importance of community building and maintaining a strong gym culture.

Episode Chapters:

00:00 Intro

00:15 Support and Mentorship in Business Growth

05:39 Challenges and Solutions in Sales and Marketing

08:55 Mindset and Approach to Sales

15:15 Transitioning from Free Trials to Consultations

25:24 Impact of Paid Ads and Virtual Assistants

Call to Action

If you’re looking to elevate your gym’s marketing and sales strategies, tune in to gain actionable insights from industry experts. Don’t forget to subscribe and share this episode with fellow gym owners.

Supporting Information

• Connect with Pat Commeret:

• Instagram: @pcommeret

• Facebook: Pat Commeret
  

Learn more about CrossFit Loup:

• Instagram: @crossfit_loup

• Facebook: CrossFit Loup

  
  

Thank you for joining us on this episode of “Gym Marketing Made Simple.” We appreciate your time and look forward to bringing you more insights in our next episode.

From 150 to 300 Members: How Swift River CrossFit Scaled with Smart Systems and Marketing.

Welcome to Gym Marketing Made Simple, your resource for exploring the strategies that boutique fitness gyms need to thrive.

How do you take a gym from 150 to nearly 300 members in just three years—without sacrificing quality? Amy Moller from Swift River CrossFit did exactly that. In this episode, she shares the systems, strategies, and mindset shifts that made it possible.

What You'll Learn in This Episode:

- The marketing strategies that doubled Swift River CrossFit’s membership

- Why having the right systems is key to sustainable gym growth

- How data-driven decisions improve client acquisition and retention

- The power of a strong gym community in scaling success

- How to effectively delegate and refine operations for long-term growth

Key Insights:

- How paid ads transformed Swift River CrossFit’s membership growth

- The importance of building systems to maintain quality as your gym scales

- Why data-driven decisions are critical for sustainable growth

- The role of high-performing communities like the Pinnacle Group in success

- How to delegate effectively and create a seamless gym operation

Episode Chapters:

00:00 Intro

00:02 Gym Marketing and Paid Ads Impact

01:40 Aimee's Gym Journey and Growth

04:06 Challenges and Systems in a Growing Gym

06:21 The Pinnacle Group and High-Performing Gym Owners

15:15 Mindset and Success in Paid Marketing

24:44 Systems Testing and Delegation

31:51 Scaling and Offloading Tasks

Call to Action:

Looking to scale your gym while keeping quality high? Learn how Lasso’s marketing strategies can help you grow without the guesswork.

Supporting Information & Resources:

- Connect with Amy Moller & Swift River CrossFit: 

https://www.facebook.com/aimee.moller.5

https://www.facebook.com/SwiftRiverCF

- Join the PUSH PRESS Group for Gym Owners: 

https://www.facebook.com/pushpress

- Explore More Gym Marketing Strategies: 

https://www.lassoframework.com/

Closing:

Scaling a gym takes the right combination of marketing, systems, and mindset. Whether you're at 100 or 500 members, the strategies in this episode can help you grow the right way. Thanks for tuning in—subscribe for more insights on gym marketing and business success!

The wrong clients can drain resources, while the right ones can fuel growth. What makes a gym an ideal fit for a marketing strategy that actually delivers results?

Welcome to the Gym Marketing Made Simple Podcast. Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.

What This Episode Covers:

Not all gym owners are ready for the marketing that leads to sustainable growth. This episode explains what separates successful clients from those who struggle, why tracking metrics matters, and how long-term thinking leads to better results. Expect actionable strategies to refine marketing efforts and attract the right clients.

Key Insights:

- Why gyms that track their numbers and follow the process see better marketing results.

- The importance of focusing on lifetime client value instead of short-term gains.

- How stopping paid marketing leads to a significant drop in revenue and new clients.

- The key traits of gym owners who succeed in marketing versus those who don’t.

- Why responsiveness and lead nurturing make all the difference.

Episode Chapters:

00:00 Intro

00:05 Client Profiles and Marketing Strategies

04:44 Mindset and Profitability

09:07 Tracking Metrics and Long-Term Growth

10:33 ROI Calls and Realistic Expectations

15:15 Responsiveness and Lead Nurturing

22:50 Hard Work and Long-Term Commitment

26:37 Trusting the Experts and Avoiding Distractions

Call to Action

Want to learn how to attract the right clients and scale your gym sustainably?

Tune in now and apply these insights to see long-term growth in your business.

Too many gym owners waste time trying to be “unique” when they really need a solid, repeatable marketing system. Without the right foundation, even the best-paid marketing strategies won’t work.

Welcome to the Gym Marketing Made Simple Podcast!

This is your go-to resource for strategies that help boutique fitness gyms grow and thrive. You're in the right place if you’re looking for practical insights to attract more clients and increase revenue.

Episode Summary:

In this episode, Josh Martin joins Blake Ruff and Sherman Merricks to break down gym owners' biggest marketing mistakes. They discuss why standing out doesn’t mean reinventing the wheel and how paid marketing can amplify the right systems—but only if they are solid. You’ll also hear why consistency, data-driven decisions, and clear messaging are the key to long-term growth.

Key Takeaways:

• Why paid marketing works best when a gym’s systems and processes are already in place.

• There are dangers to trying to be “too unique” in marketing instead of focusing on clear messaging.

• How a long-term growth mindset separates successful gym owners from those who struggle.

• The role of data in making marketing decisions and why consistency is key.

• How paid marketing stress-tests a gym’s operations and highlights areas for improvement.

Episode Chapters:

00:00 Intro

04:05 Discussion on Gym Ownership and Mentoring

08:46 The Importance of Brand and Niching Down

10:31 Characteristics of Successful Gym Owners

12:46 The Role of Paid Marketing and Long-Term Growth

25:51 The Impact of Paid Marketing on Lead Generation

29:07 The Importance of Data and Consistency in Marketing

30:46 Stress Testing Systems with Paid Marketing

33:54 Clarifying Lasso's Target Audience

Resources & Links:

• Follow Josh Martin:Facebook

• Learn more about The Refined Art of Coaching:Facebook

Marketing isn’t about standing out just to be different—it’s about being effective. Take a step back, evaluate your systems, and ensure that you’re set up for sustainable success.