Getting new members is great — but keeping them is what fuels real growth.

Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to consistently bring in members and increase revenue without taking on the full-time job of being a marketer.

Episode Highlights

In this episode, the conversation breaks down why churn is the biggest threat to growth and how to build a marketing funnel that supports both retention and acquisition. From referral campaigns to paid advertising, you’ll hear a clear roadmap for strengthening your gym’s foundation and reaching the next level.

Key Takeaways

• Churn is natural at 3–5%, but value must always match or exceed cost to retain members.

• Experience and results are the two main drivers that keep members engaged long term.

• Referral and reactivation campaigns are the most cost-effective place to start.

• Storytelling, social media, and success stories build trust during the evaluation stage.

• SEO and Google Ads improve visibility when prospects are ready to consider options.

• Paid advertising is the fastest way to reach people who don’t yet know your gym.

• Coaching quality, culture, and customer service are non-negotiables for retention.

Episode Chapters

00:00 Intro

00:19 Question of the Day: How to Grow a Gym

01:04 Addressing Gym Churn

01:55 Factors Affecting Gym Retention

03:08 Marketing Funnel Stages

05:38 Building a Solid Marketing Foundation

06:00 Importance of Paid Advertising

Call to Action

If this episode gave you new ideas for strengthening your gym’s growth, make sure to follow the show so you never miss an update. Share this with another gym owner who could use some clarity on where to focus next.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in your commitment to improving both your gym and your members’ experience is what sets you apart. Catch you on the next episode of Gym Marketing Made Simple.