Most gym owners know how to coach—but that’s not what gets people in the door.

Welcome to Gym Marketing Made Simple

Simplify your marketing, attract more clients, and make more money with real-world strategies designed for boutique fitness gyms.

Episode Highlights

This episode features Andrew Charlesworth, a Midwest affiliate rep for CrossFit, who shares his journey from personal trainer to gym owner and affiliate leader. He unpacks the difference between coaching excellence and business success, and why gyms must focus on marketing, sales, and operational efficiency to thrive in a competitive market.

Key Insights

• Why being a great coach isn’t enough to grow a gym.

• How to present your gym as the solution—not the product.

• Simple, effective sales techniques that feel natural and relatable.

• The balance between coaching quality and business health.

• Challenges with real estate and how to stay lean and creative.

• The importance of adapting to market shifts and rising competition.

• Benefits of connecting with a community of affiliate owners.

• How Andrew supports affiliates through weekly business calls.

Episode Chapters

00:00 Intro

01:23 Andrew Charlesworth's Background

03:58 Chuck Carswell and Affiliate Representation

28:27 Business Health and Marketing Strategies

28:38 Sales Techniques and Business Models

30:23 Adapting to Market Changes and Real Estate Challenges

32:02 Final Thoughts and Contact Information

Call to Action

Connect with Andrew or join one of his Tuesday business calls to learn from others in the affiliate space. Keep learning, keep growing—and share this episode with someone who’s serious about building a stronger gym.

Supporting Information

• Book a free call with Lasso to learn more about done-for-you gym marketing

• Follow Gym Marketing Made Simple for more weekly episodes

  Facebook: https://www.facebook.com/andrew.charlesworth.12

  
  

Friendly Closing

Thanks for listening to Gym Marketing Made Simple. Whether you’re just getting started or scaling your gym, these conversations are here to help you grow smarter, not just work harder. See you in the next episode.

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