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In this podcast episode, Jodie hosts Ellen Yin, the founder of the 'Cubicle to CEO' podcast and a serial entrepreneur with a flair for transforming her business through constant evolution and innovative brand partnerships. Ellen shares her entrepreneurial journey from starting a social media marketing agency to developing a top-rated business podcast and eventually venturing into angel investing and creating her latest venture, the C Suite membership platform. Ellen emphasizes the importance of embracing change, leveraging brand partnerships in creative ways beyond traditional sponsorship, and investing in relationships and networking for business growth. Through her angel investing endeavors, Ellen explores her multi-passionate interests by getting involved in startups across different industries. She also discusses the significance of getting outside one’s niche to gain fresh perspectives and accelerate business success.

00:00 Introduction and Welcome

01:00 The Journey of Cubicle to CEO

01:28 The Evolution of Cubicle to CEO

03:31 The Birth of the Podcast

04:58 The Challenges and Triumphs of Transitioning

05:48 The Power of Branding and Partnerships

06:05 The Decision to Become a Media Company

08:35 The Importance of Satisfaction in Business

09:45 The Role of Relationships in Business Growth

10:39 Exploring the Multi-Passionate Side through Angel Investing

11:39 The Power of Brand Partnerships

14:02 The Launch of a Unique Membership Experience

31:37 The Importance of Relationships in Angel Investing