On this episode of BBQ Therapy, Tavis Bryant talks with Brian Leigh of B.T. Leigh’s Sauces and Rubs about building a respected BBQ brand through flavor, consistency, and passion for the craft. Brian’s products have earned attention across the barbecue world, but behind the business is a story built on hard work and dedication to quality.

We discuss the process behind developing sauces and rubs, the challenges of standing out in a crowded BBQ market, and how competition cooking helped shape the flavor profiles people now know and trust. This episode delivers insight for cooks, entrepreneurs, and anyone trying to turn passion into purpose.