In this episode of the FasterFreedom Show, Sam and Lucas break down the Caitlin Clark Effect — how one rookie transformed the WNBA’s economics, viewership, and cultural relevance in less than a year. They compare her impact to sports icons like Tiger Woods and Steph Curry, diving into wild stats, billion-dollar projections, and what this all means for business and brand building. Plus, they share behind-the-scenes stories from their spontaneous trip to the Pacers vs. Knicks playoff game in Indianapolis (and the $90 hotel snack run that ended in candy-induced chaos).

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