After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

🦡 Highlights ​​

0:00 - What to expect in this episode

2:52 - Small talk: Basking in the sunlight

4:24 -  What MMA has to do with Amazon PPC

7:59 - Get to know Mina Elias & Trivium

10:47 - How do I walk through a campaign audit?

21:01 - What timeframes are most valuable in an audit?

27:39 - Most common problem in Amazon campaigns

39:24 - Rapid fire Q&A (All the things!)

52:30 - Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review! 

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Mina Elias, Trivium

• Mina’s LinkedIn

• Live Amazon PPC Campaign Audit

• Which Non-PPC Skills Make You Better At PPC?

• Live Amazon PPC Campaign Audit

• Why Do I Need A New Strategy For Account Averages In Amazon Advertising?

• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

• Trivium LI Analytics Template

• The A-Z Of Amazon SEO And How To Rank Your Product On Amazon

• How Do I Optimize My Amazon Campaign Structure?

• Amazon SEO’s Midgame

• What Is A Good Amazon Campaign Naming Structure?

• Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO

• What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Podcast Coordinator and Graphic Designer: Sofiia Podash