Lucinda and Alina seek to demystify TikTok with the help of Rebs Curtis-Moss, interim social media manager at Shelter, who previously worked at the RNLI and led preparations for the launch of the Lifeboats’ highly successful TikTok campaign. 

Rebs highlights the importance of TikTok for raising awareness of charity causes among younger audiences, but stresses the need for a clear strategy prior to posting, including defining success and allocating sufficient staff resources to produce regular, high-quality content.  

They provide practical tips for tracking algorithms and jumping on the latest trends to maximise audience numbers while ensuring the tone remains consistent with charities’ wider messaging. 

Equipped with Rebs’ advice, and after reviewing examples of successful content from the RNLI and Shelter, Alina and Lucinda set out to create Third Sector’s first TikTok video.

This week’s Good News Bulletin features involuntary charitable donations resulting from drug busts.

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