Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:42 What is a Profit and Loss Dashboard?

4:38 Fixed vs. Marginal Costs

5:50 How To Format Your P&L Dashboard

9:07 How Often Should You Make Changes?

11:20 How To Use P&L for PPC

12:23 Analyzing Insight From Your Reports

16:00 Don’t Misdiagnose Your Campaign

19:13 Vital Insight from P&L Dashboards

23:50 Overview of Your Dashboard

27:00 Context is Crucial

29:44 Final Takeaways

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto