The PPC Den: Amazon PPC Advertising Mastery

How Can I Reach My Full Potential In The Amazon PPC Space?


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In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:20 Beautiful Miami Weather

3:30 Gonza’s Journey & Advice

10:25 Advice for the Spreadsheet Averse

13:46 Doing Things Differently

18:50 Finding Your Destination

30:50 The Importance of Playing at a Higher Level

34:04 A Book Recommended for Entrepreneurs


🦡 Resources & Links


  • Where to find Gonza Martinez, Ziresquare

  • How Do I Identify And Handle Duplicates In Amazon Search Term Report?

  • Why Amazon’s Search Query Performance Dashboard Is Awesome

  • How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)

  • One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon 

  • How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

  • A Case For Segmenting Branded Keywords In Amazon PPC

  • Overcoming Challenges Of Running Google Ads To Amazon Listings

  • What’s The Difference Between Large Vs. Small Amazon ASIN Accounts?


  • 🦡


    • 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

    • Join our next Amazon PPC webinar 💻 📢

    • Subscribe to our newsletter

    • Look through all our show notes

    • Book a call to discuss Amazon PPC strategy

    • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Gonza Martinez

      Senior Producer: Nancy Lili Gonzalez

      Podcast Coordinator: Catherine Cardenas

      Video and Audio Editor: Pedro Moreno 

      Graphic Designer: Vanessa Nieto

      ...more
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      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den

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