Sign up to save your podcasts
Or
Share How can you quickly and efficiently improve your Amazon listing?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How can you quickly and efficiently improve your Amazon listing?
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.
But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
05:31 - Protecting against competitors
08:01 - Psychology of optimization
11:16 - When to refresh listings
13:46 - Seasonal trends in keywords
16:01 - Discovering new search terms
19:31 - Words vs. images in listings
23:01 - Custom GPT for listings
27:01 - Fine-tuning listing titles
32:01 - Metrics for listing success
37:01 - Climbing the rankings
45:01 - Avoiding analysis paralysis
57:01 - Experimenting with changes
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
Where to find Sean, Sean Stone
Custom GPT for listings
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
Overcoming Challenges of Running Google Ads to Amazon Listings
Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
Ad Badger & TurnKey: Amazon Product Listing Optimization
How To Use Psychology To Master Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
View all episodes
By The PPC Den
4.9
9898 ratings
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.
But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
05:31 - Protecting against competitors
08:01 - Psychology of optimization
11:16 - When to refresh listings
13:46 - Seasonal trends in keywords
16:01 - Discovering new search terms
19:31 - Words vs. images in listings
23:01 - Custom GPT for listings
27:01 - Fine-tuning listing titles
32:01 - Metrics for listing success
37:01 - Climbing the rankings
45:01 - Avoiding analysis paralysis
57:01 - Experimenting with changes
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
Where to find Sean, Sean Stone
Custom GPT for listings
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
Overcoming Challenges of Running Google Ads to Amazon Listings
Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
Ad Badger & TurnKey: Amazon Product Listing Optimization
How To Use Psychology To Master Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
More shows like The PPC Den: Amazon PPC Advertising Mastery
View all
The Side Hustle Show
1,581 Listeners
The Tim Ferriss Show
16,237 Listeners
Shopify Masters
373 Listeners
The GaryVee Audio Experience
16,760 Listeners
AM/PM Podcast
212 Listeners
Seller Sessions Amazon FBA and Private Label
63 Listeners
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
530 Listeners
My First Million
2,616 Listeners
My Amazon Guy
37 Listeners
Acquisitions Anonymous - #1 for business buying, selling and operating
241 Listeners
The Startup Ideas Podcast
185 Listeners
Moonshots with Peter Diamandis
469 Listeners
OPERATORS
43 Listeners
That Amazon Ads Podcast
28 Listeners
Moneywise
633 Listeners