<p>In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.</p>

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.

How Chipotle employs the pique effect to generate excitement

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Chipotle employs the pique effect to generate excitement

How Chipotle employs the pique effect to generate excitement

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