Menu Talk

How Cracker Barrel chef Matt Banton is expanding the flavor portfolio


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Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality, visited Atlantic City’s Ocean Casino Resort, which just opened two new concepts from restaurateur Stephen Starr. Bret had a chance to sample menu items from Sunny’s, a breakfast-lunch spot, and Chez Frites, a bistro offering the familiar French plate of steak and fries along with a selection of seafood. 

Pat Cobe, senior menu editor of Restaurant Business, was taken with the number of chains offering burgers and hot dogs as specials, iconic July 4th food that’s extending throughout the month. The pair discussed new offers from Carl’s Jr., Applebee’s, Shake Shack and other concepts. 

Panda Express introduced Hot Orange Chicken, a limited-time spicy spin on its signature dish. Bret had a chance to try it at a pop-up at one of the chain’s New York City locations, where the item is being served in bao buns, wrapped in Chinese pancakes, and with bacon, in addition to its usual presentation over rice. 

We’ve also seen a lot of pickles this week. Del Taco launched a fried pickle taco and Saladworks has a new Chicken Pickle Crunch Salad with pickle ranch dressing. 

Then Pat shares her interview with Matt Banton, VP of menu strategy and innovation at Cracker Barrel. He’s been at the chain for less than a year, but hit the ground running, focusing on flavor innovation, building a robust pipeline and making sure the food and drink selection creates memorable guest experiences. This summer’s Campfire Meals are a favorite example of his. 


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Menu TalkBy Restaurant Business Online

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