Jay Acunzo contends in this episode that you don't need to be brilliant to be an effective content creator. You need to up the ante on curiosity. Curiosity is one of the most important "soft skills" of marketing. But can it be learned? Improved? Spread to a team? You'll find out on this new episode.   Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast     Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.