In this episode, we explore the success of De Beers' marketing campaign for diamond  engagement rings, highlighting the power of linguistic quirkiness, the influence of  anchoring on consumer behavior, and the relevance of behavioral science in shaping  even significant purchasing decisions.

In this episode, we explore the success of De Beers' marketing campaign for diamond engagement rings, highlighting the power of linguistic quirkiness, the influence of anchoring on consumer behavior, and the relevance of behavioral science in shaping even significant purchasing decisions.

In this episode, we explore the success of De Beers' marketing campaign for diamond &nbsp;engagement rings, highlighting the power of linguistic quirkiness, the influence of &nbsp;anchoring on consumer behavior, and the relevance of behavioral science in shaping &nbsp;even significant purchasing decisions.

How De Beers used anchoring to create perhaps the world’s most successful ad

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How De Beers used anchoring to create perhaps the world’s most successful ad

How De Beers used anchoring to create perhaps the world’s most successful ad

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