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Greg Uland returns to Auto Collabs with a timely look at how Reynolds & Reynolds is helping dealers prepare for a more efficient, tech-driven future.

Greg Uland, VP of Marketing at Reynolds & Reynolds, joins Paul, Kyle, and Michael for a summer check-in ahead of the company’s Amplify conference this August. With record registration already locked in, Greg shares how the event is evolving into a hub for collaboration—not just among current Reynolds users, but across OEMs, consultants, and dealers exploring the tech ecosystem. There’s a strong emphasis this year on diversity of perspective, with conversations focused on improving store operations, not just showcasing new features.

From technician efficiency to sales enablement and back-office optimization, Greg breaks down where dealers are most focused on doing more with less. He also previews how Reynolds’ Spark AI data layer is helping build smarter workflows, and why bringing last year’s contest winners back as Amplify judges matters. This episode highlights the bigger-picture thinking that’s helping modern dealers tackle today’s operational challenges.

🔑 Takeaways

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo – Opening thoughts and memories of Greg’s now-legendary “paper scroll” moment.

2:08 Summer momentum and Amplify preview – Greg outlines the excitement around the August event, including record signups and a packed venue.

6:01 Building community through user conferences – A look at why this year’s Amplify will feature more external voices and hands-on engagement.

13:09 Areas where dealers are doing more with less – Spotlight on service tech efficiency, CRM streamlining, and smarter business office processes.

16:51 Evolving the role of the business office – How reducing manual tasks unlocks broader financial oversight and decision-making.

19:12 Tying it all together with integrated tools – Real examples of cross-brand efficiencies, like claims processed directly through the DMS.

Connect with Greg Uland at https://www.linkedin.com/in/greg-uland

Learn more about Reynolds & Reynolds at https://www.reyrey.com

Listen to Inga Maurer on the Connected Podcast: https://youtu.be/r3RHcqnQjkc?si=qq5-Bjgn03v3MVFh

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