Johnny Morris, founder and CEO of the ever-present Bass Pro Shops, one of the world’s largest outdoor retail chains, makes his very first podcast appearance in today’s episode. New series co-hosts LTG (Ret.) Les Smith and SMA (Ret.) Dan Dailey sit down with Johnny to chat about how his father’s involvement in WW2’s Battle of the Bulge inspired him to make veterans and the military a priority for the business (and in life), how a love of fishing (and a mail catalog) led to the company’s success, and how one patriotic song (and its singer) has also inspired Johnny to give back to the country.

Guest: Johnny Morris, Bass Pro Shops founder and CEO

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AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.