School of Podcasting: Expert Tips for Launching and Growing Your Podcast

How Direct Conversations Boost Podcast Popularity


Listen Later

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what successful shows are doing differently, and trust me, it’s not rocket science. It’s about conversation, not just broadcasting.

Today, I’m sharing free tools and insights to help connect with your audience better and some juicy news from Spotify that might just change the way you think about your podcast. Spoiler alert: it’s not all sunshine and rainbows.

I looked at some of the big names in the biz and guess what? Most of them have one thing in common — they interact with their listeners. They don’t just talk at you; they want to talk with you. We’re talking newsletters, voicemails, and even knowing the eye color of your audience. Because if you can relate to your listeners on that level, you’re doing something right. I even had a hilarious blunder with my email list that turned into a goldmine of feedback — the kind of feedback that makes or breaks your show. So, if you’re still wondering why your podcast isn’t growing, it might be time to roll up those sleeves and get face-to-face with your audience, even if it’s over Zoom.

The best way to find out what your audience wants is to ask them. I’m inviting you into my podcast kitchen to help shape future episodes. Because at the end of the day, your podcast should feel like a recipe that everyone can enjoy together. Join me for a live chat on October 16th where we’ll dive into what you want to hear, and let’s make this show the best it can be. Remember, if you want to grow, you have to listen first. Now, go out there and start those conversations!

Tools To Get In Touch With Your Audience

You could do this via zoom for $18/month (and cancel after the first month), if you need a free email tool look at systeme (aff), which does email, communities, digital and physical goods, courses and more. You can use lu.ma to have people register (it's free if you don't charge). Lu.ma then reminds people, and makes it easy for them to add the meeting to their calendar. If you are looking for an affordable calendar tool, check out Tidycal. Unlike Calendly (that charges you a monthly fee) Tidycal is a low one time payment for a lifetime deal. I've used it for years.

Affordable Lifetime Music Deal

I've been using Audio Blocks for my background music, and I was aware of TuneReel (as you can buy a single song for around $15. They have a lifetime deal around $300 and this includes a license for your Podcast! They have THOUSANDS of songs to choose from and there are no "Cheap Casio Keyboard" sounding drums, etc. Check it out! (aff)

Takeaways:

  • In episode 1000, we chatted about making remarkable content to grow your podcast, like, duh!
  • Big shows aren't just blabbing at their audience—they're having a whole conversation with them.
  • I found out almost all successful podcasts have a newsletter (or some other way to DIRECTLY communicate with their audience), so maybe get on that bandwagon.
  • If you can name your audience's eye color, you're definitely connecting. That's the goal.
  • The best feedback comes from real people, so meet them face to face if you can, it's a game changer.
  • I made a huge email blunder once, and it turned out to be the best mistake ever, trust me!

Links referenced in this episode:

  • schoolofpodcasting.com
  • podpage.com
  • Episode 1000 on Making Remarkable Content
  • podcastmovement.com
  • buzzsprout.com
  • convertkit.com
  • mailerlite.com
  • systeme
  • podfest.com
  • Zoom Meeting Software
  • EoFire Show
  • Podcast Hot Seat (Podcast Audits)
  • How to Grow Your Podcast
  • TuneReel Music for Podcasts
  • Podnews Weekly Review (one of my Favs!)
  • Podcasting 2.0

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting

Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!

Podcasting Observations

Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back.

But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast.
With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone."
Learn at your own pace with video courses, join a supportive community, and get unlimited coaching. Say goodbye to fear and hello to success."
Start your podcasting journey today with the School of Podcasting. Join now and take the first step towards turning your passion into a reality.
Visit SchoolOfPodcasting.com to get started. No fear, just success.

School of Podcasting

Question of the Month November 2025

What do you wish you had known before starting a podcast?

Go to schoolofpodcasting.com/question and answer, and be sure to tell us a little bit about your show and your website address so we can link to it in the show notes.

Question of the Month

I'd Love T See you!

I will be at the following events:

November 8, Podindy.com Whiteland Indiana
January 15-18 Podfest Multimedia Expo in Orlando, Fl
February 17–20, 2026 NRB 2026 International Christian Media Convention, Nashville, Tennessee

Where Will I Be?

...more
View all episodesView all episodes
Download on the App Store

School of Podcasting: Expert Tips for Launching and Growing Your PodcastBy Dave Jackson

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

334 ratings


More shows like School of Podcasting: Expert Tips for Launching and Growing Your Podcast

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,456 Listeners

The Audacity to Podcast® by Daniel J. Lewis

The Audacity to Podcast®

370 Listeners

The Feed The Official Libsyn Podcast by Elsie Escobar and Rob Walch

The Feed The Official Libsyn Podcast

130 Listeners

Ask the Podcast Coach by Dave Jackson, Jim Collison

Ask the Podcast Coach

57 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,439 Listeners

PodCraft | How to Podcast & Craft a Fantastic Show by Alitu via The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

107 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

85 Listeners

The NewsWorthy by Erica Mandy

The NewsWorthy

1,370 Listeners

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes by Dave Jackson

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

20 Listeners

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) by David Hooper

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

38 Listeners

Podcasting Made Simple by Alex Sanfilippo, PodMatch.com

Podcasting Made Simple

666 Listeners

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth by Courtney Elmer | PodLaunchHQ.com

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

186 Listeners

The Think Media Podcast by Think Media

The Think Media Podcast

795 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners

Podcast Website Tips: Growing Your Podcast via the Web by Dave Jackson, Brenden Mulligan

Podcast Website Tips: Growing Your Podcast via the Web

0 Listeners