<p>In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.</p>

In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.

How Disney uses the peak-end rule to manage queues and spark joy

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Disney uses the peak-end rule to manage queues and spark joy

How Disney uses the peak-end rule to manage queues and spark joy

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