With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate?

In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world!

We’ll see you in The PPC Den!

00:00 Intro

01:35 Who is Adam Mellott of Better AMS

05:07 Overview of Strategies for Evaluating Activity Post-Prime Day

07:32 Buyer fatigue

10:59 What are the concerns of Amazon PPC clients?

14:35 What actions do we do to light the path forward?

15;33  What do we do if you want your products to be visible?

17:37 Should I just go hard on 50% of my product?

23:23 Do you think we’ll ever live in a post-rank world?

27:07 Amazon Updates - New Ad Types

29:23 Sponsored Display Ads Amazon

33:06 Outro

If you like what you hear, leave us a video review! We might share it on the show.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin