Quantify the reasons, impacts, and capabilities of the value that you are providing. Don't be vague, tell them what the numbers are.

Someone once told me that their sales were up 300%, so what does that mean, they made one dollar last year and now they made three dollars?

Be credible, the moment you lose credibility, everything that you say afterward is either discounted or ignored.

If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at [email protected] of you asking me a question and I will answer it for a future episode!