Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery).

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Who and Why

When it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can’t be “everybody” and it can’t be “men 25 to 50” as there is a big difference between those two men. There is one situation that I’ll talk about in a minute that is an exception.

The Three R’s

Relative Content: Shows the audience, ““I understand where you are, and here’s something useful for you today.”

Remarkable Content: Create episodes worth talking about or sharing.  A good podcast reliably informs or entertains with quality, while a remarkable podcast emotionally connects, inspires, and leaves a lasting impression through exceptional storytelling, unique content, or innovative presentation

When you have relative, remarkable content it resonates with your audience (and they tell a friend).

Examine Your Show

podcastsconnect.apple.com and creators.spotify.com allow you to check your completion rate.

Community, Community, Community

You can use tools like Heartbeat, Systeme, and Circle (Systeme has a free version) to build a community.

How many checks does your episode check on the Remarkable Content Checklist?

Create a survey for your audience (to find out what they want, and how you're doing delivering value). Podpage has a built in survey based on the book The Audience is Listening by Tom Webster ( a must read).

More Ways to Grow Than Downloads

Your podcast leads to relationship which lead to opportunity.

Your network grows.

You can become THE person in your niche - if you don't quit.

Feel Like Giving Value Back?

Say thanks by giving back (it makes you feel wonderful)

Mentioned In This Episode

• Growthinreverse.com
• schoolofpodcasting.com
• Podcast Hot Seat
• castahead.net
• How Jack Rhysider’s Darknet Diaries Podcast Gets 300,000 Downloads Per Episode
• The Audience is Listening Book
• Mastering Social Media for Podcast Growth with Expert Katie Brinkley
• Beyond Powerful Radio - Valerie Geller
• The Podcast Study PDF

Takeaways:

• Knowing your audience is crucial; you can't just aim for everyone and expect results.
• Establishing your 'why' helps keep your podcast on track and prevents quitting.
• Content must solve problems or entertain; otherwise, you're just boring your listeners.
• A website is essential; without one, you're shouting into the void, hoping to be heard.
• Good gets you in the game, Remarkable is what makes it grow