In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share. Finally, they suggest that duplicating search terms across campaign types is a good way to own the search result page, as it can increase the chances of having multiple sponsored placements at the top of the page. 

We’ll see you in The PPC Den! 

🦡 Highlights

01:10 Intro 

03:34 Duplicates in Search Term Reports: When to Keep and When to Negate 

05:41 Search Term Graduation Strategies 

09:19 Reasons to Utilize Duplicate ASINs 

10:48 Reasons to Utilize Duplicates and Negatives in Amazon PPC Campaigns 

17:15 Understanding Search Term Graduation for Amazon PPC 

19:36 Search Term Graduation: Strategies for Optimizing 

21:48 Search Term Graduation: An Essential Part of PPC Management 

23:25 Discussion on Duplicate Search Terms in Amazon PPC 

25:32 How Multiple Ad Groups Impact CPC 

28:12 Analysis of Amazon Ad Strategies for Duplicate Keywords 

30:29 Search Term Duplicates Across Several Campaign Types 

33:42 How to Identify and Manage Duplicate Search Terms in Amazon Advertising 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

Amazon PPC Keyword Research in 2020: RPSB Revisited [PPC Den Podcast Ep # 59 ] https://youtu.be/6pBsmwpoN7w 

High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App https://youtu.be/R-BgpLGr7qY Search Term

Impression Share Reports in Amazon PPC [PPC Den Podcast 129] https://youtu.be/IBr_NkAaHoc 

New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo 

How To Find Winning Keywords For Manual Campaigns - Amazon PPC https://youtu.be/qr-zBox48Aw 

A Case for Segmenting Branded Keywords in Amazon PPC [PPC Den Podcast 138] https://youtu.be/gY8OPYFaFBA 

How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] https://youtu.be/fg0khtpfABs 

🦡 

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Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - 

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Clement Hynaux, Campaign Manager, Ad Badger 

Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Myreen Garcia Sejalbo 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto