The PPC Den: Amazon PPC Advertising Mastery

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

Listen Later

Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 Intro
  • 1:41 Why is Amazon’s Product Opportunity Explorer exciting?
  • 2:23 What is the Product Opportunity Explorer?
  • 4:35 How it works: Niche details & different tabs
  • 12:15 Where do you go after the products tab?
  • 15:30 Best part of Customer Review Insight
  • 17:08 What’s in the Search Terms in this Niche tab?
  • 20:01 Takeaways from Insights Tab
  • 24:53 Niche Trends Tab
  • 27:11 How we’ll use Amazon Product Opportunity Explorer
  • 33:12 Your homework for the day!

    • If you like what you hear, leave us a video review! We might share it on the show. 

    🦡 Resources & Links
    • Getting the Most Out of Amazon PPC Management (featuring Michael Tejeda)
    • Common Mistakes with Amazon Product Listings & How to Avoid Them
    • When Auto Campaigns Don’t Work for New Product Launch on Amazon
    • Amazon PPC Budgets: The How-To Guide

      • 🦡

      • Subscribe to our newsletter
      • Look through all our show notes
      • Book a call to discuss Amazon PPC strategy

        • -

        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Michael Tejeda

        Senior Producer: Nancy Lili Gonzalez

        Video and Audio Editor: Pedro Moreno

        Graphic Designer: Karolina Facchin

        ...more
        View all episodesView all episodes
        Download on the App Store
        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        98 ratings

        More shows like The PPC Den: Amazon PPC Advertising Mastery

        View all
        The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

        The Ecomcrew Ecommerce Podcast

        298 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,827 Listeners

        Capitalism.com with Ryan Daniel Moran by Capitalism.com

        Capitalism.com with Ryan Daniel Moran

        728 Listeners

        OMR Podcast by Philipp Westermeyer - OMR

        OMR Podcast

        46 Listeners

        AM/PM Podcast by Helium 10

        AM/PM Podcast

        210 Listeners

        The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

        The Digital Marketing Podcast

        114 Listeners

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

        527 Listeners

        The Smartest Amazon Seller by SmartScout

        The Smartest Amazon Seller

        145 Listeners

        My First Million by Hubspot Media

        My First Million

        2,649 Listeners

        My Amazon Guy by Steven Pope

        My Amazon Guy

        37 Listeners

        All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

        All-In with Chamath, Jason, Sacks & Friedberg

        9,942 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        50 Listeners

        Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

        Better Advertising with BTR Media

        13 Listeners

        That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

        That Amazon Ads Podcast

        28 Listeners

        Ecomm Breakthrough by Josh Hadley

        Ecomm Breakthrough

        80 Listeners