The PPC Den: Amazon PPC Advertising Mastery

How Do I Structure Amazon Campaign Names?

Listen Later

Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 Office feng shui
  • 1:27 Campaign Naming Structure
  • 4:20 Why is campaign naming structure important?
  • 8:43 Good campaign naming structure looks like…
  • 12:48 What goes into the naming structure?
  • 13:28 Level 1: Ability to quickly scan (identification)
  • 20:23 Level 2: Match types & more
  • 22:30 Level 3: Integrate business objectives
  • 26:38 More wisdom and tips on campaign naming
  • 28:49 Bulk update campaign names
  • 38:07 Final tip: Be forward-thinking.

    • If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

    🦡 Resources & Links
    • Where to find Brent, AMZ Pathfinder
    • Campaign Naming Systems for Amazon Advertising (2019)
    • The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog)
    • How Do I Optimize my Amazon Campaign Structure?
    • Why and How to Use New Bulk Sheet Features in Amazon Ads

      • 🦡

      • Like the podcast? Leave us a video review, and we might share it on the show!
      • Never miss the latest in Amazon PPC tips and best practices
      • All our episodes and show notes
      • Check out the Ad Badger App

        • -

        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Brent Zahradnik

        Senior Producer: Nancy Lili Gonzalez

        Video and Audio Editor: Pedro Moreno

        Graphic Designer: Karolina Facchin

        ...more
        View all episodesView all episodes
        Download on the App Store
        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        98 ratings

        More shows like The PPC Den: Amazon PPC Advertising Mastery

        View all
        AM/PM Podcast by Helium 10

        AM/PM Podcast

        211 Listeners

        The Diary Of A CEO with Steven Bartlett by DOAC

        The Diary Of A CEO with Steven Bartlett

        8,876 Listeners

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

        528 Listeners

        My First Million by Hubspot Media

        My First Million

        2,660 Listeners

        My Amazon Guy by Steven Pope

        My Amazon Guy

        37 Listeners

        Doubles Only Tennis Podcast by Will Boucek

        Doubles Only Tennis Podcast

        107 Listeners

        How to Sell Your Stuff on Etsy by Lizzie Smiley

        How to Sell Your Stuff on Etsy

        321 Listeners

        Moonshots with Peter Diamandis by PHD Ventures

        Moonshots with Peter Diamandis

        602 Listeners

        Ecomm Breakthrough by Josh Hadley

        Ecomm Breakthrough

        95 Listeners

        The Marketing Misfits by The Marketing Misfits

        The Marketing Misfits

        6 Listeners