The PPC Den: Amazon PPC Advertising Mastery

How Do I Structure Amazon Campaign Names?

Listen Later

Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 Office feng shui
  • 1:27 Campaign Naming Structure
  • 4:20 Why is campaign naming structure important?
  • 8:43 Good campaign naming structure looks like…
  • 12:48 What goes into the naming structure?
  • 13:28 Level 1: Ability to quickly scan (identification)
  • 20:23 Level 2: Match types & more
  • 22:30 Level 3: Integrate business objectives
  • 26:38 More wisdom and tips on campaign naming
  • 28:49 Bulk update campaign names
  • 38:07 Final tip: Be forward-thinking.

    • If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

    🦡 Resources & Links
    • Where to find Brent, AMZ Pathfinder
    • Campaign Naming Systems for Amazon Advertising (2019)
    • The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog)
    • How Do I Optimize my Amazon Campaign Structure?
    • Why and How to Use New Bulk Sheet Features in Amazon Ads

      • 🦡

      • Like the podcast? Leave us a video review, and we might share it on the show!
      • Never miss the latest in Amazon PPC tips and best practices
      • All our episodes and show notes
      • Check out the Ad Badger App

        • -

        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Brent Zahradnik

        Senior Producer: Nancy Lili Gonzalez

        Video and Audio Editor: Pedro Moreno

        Graphic Designer: Karolina Facchin

        ...more
        View all episodesView all episodes
        Download on the App Store
        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        98 ratings

        More shows like The PPC Den: Amazon PPC Advertising Mastery

        View all
        The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

        The Ecomcrew Ecommerce Podcast

        298 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,822 Listeners

        Capitalism.com with Ryan Daniel Moran by Capitalism.com

        Capitalism.com with Ryan Daniel Moran

        730 Listeners

        OMR Podcast by Philipp Westermeyer - OMR

        OMR Podcast

        34 Listeners

        AM/PM Podcast by Kevin King

        AM/PM Podcast

        212 Listeners

        The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

        The Digital Marketing Podcast

        114 Listeners

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

        Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

        529 Listeners

        The Smartest Amazon Seller by SmartScout

        The Smartest Amazon Seller

        146 Listeners

        My First Million by Hubspot Media

        My First Million

        2,643 Listeners

        My Amazon Guy by Steven Pope

        My Amazon Guy

        38 Listeners

        All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

        All-In with Chamath, Jason, Sacks & Friedberg

        9,799 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        48 Listeners

        Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

        Better Advertising with BTR Media

        13 Listeners

        That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

        That Amazon Ads Podcast

        28 Listeners

        Ecomm Breakthrough by Josh Hadley

        Ecomm Breakthrough

        80 Listeners