The PPC Den: Amazon PPC Advertising Mastery

How Do We Calculate Amazon ACOS?

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Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier! 

Let’s discover more as we watch and listen to these two brilliant minds! 

We’ll see you in The PPC Den!

 

Highlights

  • 00:00 Topic Overview 00:13 Introducing Elizabeth Greene 
  • 01:17 Intro 02:36 Michael and Elizabeth’s collaboration on Amazon PPC 
  • 04:06 Elizabeth’s New YouTube Video: https://youtu.be/f2rRUMGou7o 
  • 08:00 Elizabeth’s Spreadsheet on How to Calculate ACOS 
  • 11:00 Elizabeth’s formula for forecasting ACOS 
  • 14:16 Defining the ACOS formula 
  • 19:33 Can PPC influence conversion rate? 
  • 20:15 Example: How to calculate ACOS with the formula 
  • 22:00 When do we use this formula? 
  • 29:01 Closing remark 

    • If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 


    Resources & Links 

    • Where to find Elizabeth Greene: Junglr - YouTube https://www.youtube.com/@Junglr 
    • Elizabeth Greene’s A NEW way to calculate ACoS https://www.youtube.com/watch?v=f2rRUMGou7o 
    • How to Forecast Your Amazon PPC Approach [PPC Den Podcast] https://youtu.be/gsY2JSd4OsU 
    • 5 Hidden Amazon PPC Ratios [PPC Den Podcast #118] https://youtu.be/dWzOuv0HrdE 
    • What Ad Metrics Should I Track Weekly for Amazon? [The PPC Den Podcast] https://youtu.be/nS3uArZ8bMU 
    • Balancing Amazon PPC Optimization and Expansion [PPC Den Podcast #120] https://youtu.be/_tHOzN_WiEA 
    • 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It [PPC Den Podcast #119] https://youtu.be/tkcoCt7k5gY Why Amazon’s Search Query 
    • Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94 10 
    • Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4 


      • Subscribe to our newsletter: https://www.adbadger.com/newsletter/
      • Look through all our show notes: https://www.adbadger.com/podcast
      • Book a call to discuss Amazon PPC strategy


        • Host and Executive Producer: Michael Erickson Facchin 

        Guest Co-Host: Elizabeth Greene 

        Senior Producer: Nancy Lili Gonzalez 

        Video and Audio Editor: Pedro Moreno 

        Graphic Designer: Karolina Facchin 

        Podcast Coordinator: Myreen Garcia Sejalbo


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