Our personal concept of identity shapes every decision we make – ranging from life-altering choices to our smallest daily preferences. Identity influences our values, the relationships we build, and how we respond to an increasingly unpredictable world, whether in constructive or destructive ways. But how are these identities formed, and how might we take a more deliberate role in cultivating a healthy sense of self – and therefore a healthier way of relating to the world?

In this episode, Nate is joined by social neuroscientist Taylor Guthrie to delve into the neuroscience of identity, exploring how the brain constructs a sense of self and the implications for our modern societal challenges. They discuss the role of values and personal narrative in identity formation, the impact of technology and consumerism on self-perception, and the distinction between intrinsic and extrinsic motivation as they relate to purpose and success. 

How is today’s consumer culture undermining our ability to actively participate in the development of our own identities? Could a better understanding of how we think about ourselves be key to fostering better relationships with others? Ultimately, how could purposeful reflection – about who we are and who we want to be – lead to lives that are richer in connection, community, and fulfillment? 

(Conversation recorded on June 24th, 2025)  

 

About Taylor Guthrie:

Taylor D. Guthrie, PhD, is a social cognitive neuroscientist who studies how the human brain constructs a sense of self, both individually and in relationship with others. Taylor’s work bridges neuroscience, psychology, and culture. He investigates how attention and value systems interact with brain networks to form narrative identity – and how modern cultural forces like social media, status-seeking, and consumerism can hijack this process. 

Additionally, Taylor has earned the Distinguished Teaching Award from the University of Oregon. He also creates public-facing content, including The Cellular Republic, a lecture series that demystifies cognitive and social neuroscience. Now preparing for a postdoctoral fellowship in the Netherlands, Guthrie continues to explore how identity transformation – at both individual and collective levels – could support meaningful responses to today’s ecological, psychological, and cultural challenges.

 

Show Notes and More

Watch this video episode on YouTube

 

Want to learn the broad overview of The Great Simplification in 30 minutes? Watch our Animated Movie.

 

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