Ryan and his Co-founder Josie have a combined 20 years of experience working for consumer goods brands, from Ecover and Method and Ella’s Kitchen to PepsiCo and Starbucks. Having both worked for larger cleaning brands for several years, we were aware of the fact that cleaning products are often 90% water and packaged in single-use plastic. Globally, homecare generates around 29.5 billion bottles each year, and in the UK less than one-third of plastic is recycled, according to Euromonitor.