How Do You Scale Facebook Ads Once You Have Some Success?

There are different ways to improve your Facebook marketing to increase your audience reach and brand awareness. Some agency owners aren't aware of the correct way to scale Facebook ads to reach these potential leads and are ultimately damaging their marketing efforts. I explain how you can scale Facebook ads for your agency once you have started to gain some success.

There are 3 types of scaling you can do to increase your reach of your Facebook marketing. Most people are scaling their ads the wrong way which will hurt their results. Discover the right way to scale your ads.

Tier 1 Scaling

1. Duplicate the ad set and trying increasing the budget on the duplicate ad set. Don't just increase the budget of the ad set that is working.
2. I determine what I should budget per ad set by how big the audience is. Audience usually support about $10/day per 10,000 in the audience.

Tier 2 Scaling

1. Upload your subscribers as custom audiences, then create look alike audiences (Test with winning ads)
2. Upload your buyers as custom audiences, then create look alike audiences. (Test with winning ads.)
3. Create look alike audiences from conversion pixels (Do not create until you have 1000 conversions)
4. Install a retargeting pixel on all pages including your funnel, then create a look alike based on the retargeting pixel. (Do not create until you have 1000 conversions.)
5. Repeat the process with different countries.

Tier 3 Scaling

1. Take your winning campaign that is a Website conversion goal, and create a Website click campaign to the look a like audiences
2. Do the same thing to the other types of campaigns, and test.

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Take Your Agency to the Next Level

I have shared with you how to scale your Facebook ads and reach potential leads you need to take it to the next level but this may not be the only struggles you need to focus on. Don't worry, I have all you need to get through these obstacles.

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