Are you doing competitor analysis, or just keeping an eye on things?

Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things.

Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart.

In this episode, which is part three of our seven-part B2B content strategy series, we get into what competitor analysis really involves, how to do it effectively, and how to turn what you find into content decisions that help you stand out in a crowded marketplace.

Find out:

• Why competitor analysis is about differentiation, not copying
• The four types of competitors worth tracking in your market
• What to look at when you analyze competitors, from topics and messaging to SEO and lead gen content
• The tools and methods that make competitor analysis practical
• How to turn your findings into three clear content outputs
• Who should own competitor analysis, and how marketing and sales should work together

Important links & mentions:

• Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmark
• Blog post about this episode: https://www.content10x.com/356
• Part one of the B2B content strategy series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354
• Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355
• Part 4 of our B2B Content Strategy series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?: https://www.content10x.com/357
• SparkToro: https://www.sparktoro.com
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum

About the host: Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter