In 2019, CEO Mark Pearson launched an effort known internally as New Ways of Working, or NWOW, aimed at helping the firm become faster, more accountable, and more adaptive in a highly competitive and regulated industry. Several years in, the effort sheds light on core leadership questions: What does true cultural change look like? What makes it last? And how do leaders bring skeptics along? Harvard Business School Professor Das Narayandas joins Pearson and COO Jeff Hurd to discuss the case “New WOW at Equitable: A New Way of Working.”