#018 and Part 8 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

This week's episode recaps the 8-week journey of building a candle business from scratch, covering everything from setting foundations to overcoming roadblocks with the new brand "wthout."

• Setting your foundation with your "why" and identifying your first three products
• Choosing a memorable brand name and ensuring domain availability
• Finding your niche and target audience to create super fans
• Creating marketing foundations through email collection and social media
• Building a high-converting website with proper product descriptions
• Leveraging local marketing through collaborations and fundraisers
• Reaching new audiences through press releases and media outreach
• Facing production challenges with custom packaging and international suppliers

We use ToAuto wax melters in all three of our stores and highly recommend them. You can find a special discount link in our show notes below.

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