In today’s episode, I sit down with Amir Levanon and Shahar Cohen, two of the visionaries behind amp, a company redefining interactive fitness. Amir, who formerly led product innovations at Apple and Facebook, shares how amp’s AI-driven app blends gamification and smart technology to create an ultra-personalized training experience. Shahar, with a career spanning engineering leadership and product development, reveals how they built a sleek, accessible resistance training system designed to fit seamlessly into any home. We explore their mission to make strength training engaging, effective, and intuitive, the challenges they faced along the way, and the breakthroughs that are shaping the future of fitness.