10.31.2018 - By HubSpot
Beauty is a $450 billion industry. But traditionally, communication on beauty routines and products came from companies, not other customers. That is, until a little blog named Into the Gloss was launched.
Using customer insights, the blog launched Glossier -- it’s own line of beauty products. Ali Weiss tells us how Glossier is giving the makeup industry got a much-needed makeover.