This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer.
Mark has a glittering and illustrious career:
Ex-Marketing Director: Green & Blacks, Pret A Manger.
Co-founder: Cawston Press, L.A. Kombucha.
Chairman: UNION Hand-Roasted Coffee.
Marketing Manager: Burger King and United Biscuits.
His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible.
ON THE MENU:
1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand".
2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand.
3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.
4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth.
5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks
6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing?
Want more Content? Follow on LinkedIn and Instagram
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
View all episodes
By Dan Pope
5
22 ratings
This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer.
Mark has a glittering and illustrious career:
Ex-Marketing Director: Green & Blacks, Pret A Manger.
Co-founder: Cawston Press, L.A. Kombucha.
Chairman: UNION Hand-Roasted Coffee.
Marketing Manager: Burger King and United Biscuits.
His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible.
ON THE MENU:
1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand".
2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand.
3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.
4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth.
5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks
6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing?
Want more Content? Follow on LinkedIn and Instagram
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
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