Grüns Greens Gummies sold for $1.2 billion in just 32 months. In this episode, we break down the three patterns: product, price, and proof, that turned a $1.8M seed raise into a billion-dollar exit, and how you can manufacture the same playbook into a seven or eight-figure business.

Get on the waiting list at https://capitalism.com/bootcamp

Timestamps

(0:00) Grüns sold for $1.2 billion after 32 months — the manufactured playbook

(1:00) The three patterns: product, price, and proof

(2:00) Funding history — $1.8M raised, sold for $1B

(4:00) Pattern 1: Product — sitting between two billion-dollar trends

(5:00) AG1's origin story and validating your product idea

(8:00) Pattern 2: Pricing — positioning Grüns as a premium brand

(9:00) The subscription play — $40 first order vs. $59.99 recurring price

(11:00) Customer lifetime value — a $40 customer becomes a $750+ customer

(13:00) The "49% off" banner — technically true, brilliantly deployed

(16:00) Pattern 3: Proof — the most overlooked conversion lever

(19:00) "Proof about the problem" — the Amazon listing breakdown

(21:00) Combining recurring revenue + proof for a 10-figure exit

(23:00) Closing — get on the bootcamp waitlist